Daytime Television Programming
1st Edition
Published on 22. December 2023
94 pages
978-1-003-82008-6 (ISBN)
Description
Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics on daytime programming, analyses investment yields, and highlights audience expectations. Discussions of specific daytime shows teach techniques necessary to overcome the enormous creative challenges in building a successful daytime lineup.
More details
Series
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ebooks
Target group
Adult education
ISBN-13
978-1-003-82008-6 (9781003820086)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Marilyn J. Matelski
Daytime Television Programming
Book
06/2025
1st Edition
Routledge
€43.80
Shipment within 10-20 days
Marilyn J. Matelski
Daytime Television Programming
Book
12/2023
1st Edition
Routledge
€125.30
Shipment within 10-20 days
Person
Marilyn J. Matelski
Content
1. A Brief History 2. Talk Shows/News Magazines 3. Games Shows 4. Soap Operas 5. Children's Programming 6. Specialized Fare 7. Putting It All Together
