Purchasing Behavior and Personal Attributes
1st Edition
Published on 9. January 2018
176 pages
978-1-5128-1785-0 (ISBN)
Description
This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.
More details
Series
Language
English
Place of publication
Pennsylvania
United States
Target group
College/higher education
ISBN-13
978-1-5128-1785-0 (9781512817850)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Frank
Purchase Behav CB
Book
08/1968
University of Pennsylvania Press
€13.00
Article exhausted; check different version
Content
- Intro
- PREFACE
- TABLE OF CONTENTS
- TABLES
- I INTRODUCTION AND PLAN OF THE STUDY
- II THE DIMENSIONS OF PURCHASING BEHAVIOR
- III FURTHER ANALYSIS OF PURCHASING BEHAVIOR DIMENSIONS
- IV THE DESCRIPTION OF PERSONALITY AND SOCIO-ECONOMIC STATUS
- V EXPERIMENTS ON THE ANALYSIS SAMPLE
- VI RELATIONSHIPS BETWEEN PERSONALITY AND PURCHASING BEHAVIOR
- APPENDICES
- APPENDICES A TABLES
- APPENDIX B THE EDWARDS PERSONAL PREFERENCE SCHEDULE
- CONCLUSIONS
- INDEX
