The Language of Trust
Selling Ideas in a World of Skeptics
Published on 4. May 2010
288 pages
978-1-101-40455-3 (ISBN)
Description
What to Say, How to Say It, Why It Matters
If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.
Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.
Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
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Additional editions
Michael Maslansky | Scott West | Gary Demoss
The Language of Trust
Selling Ideas in a World of Skeptics
Book
05/2011
Prentice Hall
€23.00
Shipment within 15-20 days
Michael Maslansky | Gary Demoss | Scott West
The Language of Trust
Selling Ideas in a World of Skeptics
Book
05/2010
Prentice Hall Press
€23.16
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