Business Model Innovation
Strategic and Organizational Issues for Established Firms
Published on 29. June 2023
978-1-108-99939-7 (ISBN)
Description
Digital technologies have allowed for the proliferation of new business models, something that has attracted the attention of academic research. Much of this research has focused on (i) understanding what a business model is and its theoretical connection to the concept of strategy, and (ii) exploring what business model innovation is and what its sources and outcomes are. Less work has gone into studying the issues that established firms face in business model innovation - such as how to respond to the arrival of a disruptive business model in one's industry, or how to compete with dual business models or how to migrate from one business model to another. This Element approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.
More details
Series
Language
English
Place of publication
Cambridge
United Kingdom
Target group
College/higher education
Illustrations
Worked examples or Exercises
File size
0,00 MB
ISBN-13
978-1-108-99939-7 (9781108999397)
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Schweitzer Classification
Other editions
Additional editions
Constantinos Markides
Business Model Innovation
Strategic and Organizational Issues for Established Firms
Book
06/2023
Cambridge University Press
€24.00
Shipment within 15-20 days
Person
Content
1. What is business model innovation?; 2. Discovering new business models; 3. Responding to BMI; 4. Competing with two business models; 5. The uniqueness of BMI; References.
