Consumer Psychology: A Study Guide to Qualitative Research Methods
1st Edition
Published on 18. April 2016
166 pages
978-3-8474-0891-8 (ISBN)
Description
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
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Additional editions
Paul M.W. Hackett | Jessica Schwarzenbach | Uta Maria Jürgens
Consumer Psychology: A Study Guide to Qualitative Research Methods
Book
04/2016
1st Edition
Verlag Barbara Budrich
€19.90
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Persons
Paul M.W. Hackett PhD, Professor of Ethnography, Emerson College, Boston, USA and Visiting Academic, Oxford University, Oxford, UK Jessica B. Schwarzenbach PhD, Independent Scholar, Massachusetts, USA Uta Maria Jürgens Doctoral Student, ETH Zürich, Switzerland
