Integrated Marketing Communications in Risk and Crisis Contexts
A Culture-Centered Approach
1st Edition
Published on 9. March 2021
210 pages
978-1-9787-5805-6 (ISBN)
Description
Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.
More details
Series
Edition
1. Auflage
Language
English
Place of publication
United States
Publishing group
Bloomsbury Publishing Plc
Target group
Professional and scholarly
Illustrations
13 b/w illustrations;12 tables;
ISBN-13
978-1-9787-5805-6 (9781978758056)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Robert S. Littlefield | Deanna D. Sellnow | Timothy L. Sellnow
Integrated Marketing Communications in Risk and Crisis Contexts
A Culture-Centered Approach
Book
08/2022
Lexington Books
€46.40
Shipment within 3-4 weeks
Persons
Robert S. Littlefield is founding director and professor in the Nicholson School of Communication and Media at the University of Central Florida.
Deanna D. Sellnow is professor of strategic communication and assistant director of the Nicholson School of Communication and Media at the University of Central Florida.
Timothy L. Sellnow is professor of strategic communication in the Nicholson School of Communication and Media at the University of Central Florida
Deanna D. Sellnow is professor of strategic communication and assistant director of the Nicholson School of Communication and Media at the University of Central Florida.
Timothy L. Sellnow is professor of strategic communication in the Nicholson School of Communication and Media at the University of Central Florida
Content
CONTENTS
Chapter 1 - Situating Culture and Integrated Marketing in Risk and Crisis Communication
Chapter 2 - The Cultural Imperative in Risk and Crisis Communication Best Practices
Chapter 3 - Building the Cultural Model of Risk and Crisis Communication
Chapter 4 - The IDEA Model of Instructional Risk and Crisis Communication
Chapter 5 - The Culture Neutral Approach
Chapter 6 - The Culturally Sensitive Approach
Chapter 7 - The Culture Centered Approach
Chapter 8 - Implications of Emphasizing Culture in Risk and Crisis Communication
Chapter 9 - The Need for an Ethical Framework
Chapter 10 - Future Directions for Situating Culture in Risk and Crisis Communication
Chapter 1 - Situating Culture and Integrated Marketing in Risk and Crisis Communication
Chapter 2 - The Cultural Imperative in Risk and Crisis Communication Best Practices
Chapter 3 - Building the Cultural Model of Risk and Crisis Communication
Chapter 4 - The IDEA Model of Instructional Risk and Crisis Communication
Chapter 5 - The Culture Neutral Approach
Chapter 6 - The Culturally Sensitive Approach
Chapter 7 - The Culture Centered Approach
Chapter 8 - Implications of Emphasizing Culture in Risk and Crisis Communication
Chapter 9 - The Need for an Ethical Framework
Chapter 10 - Future Directions for Situating Culture in Risk and Crisis Communication
