So Clean
Lord Leverhulme, Soap and Civilisation
1st Edition
Published on 3. October 2017
256 pages
978-1-5261-3043-3 (ISBN)
Description
This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. Unlike previous biographies, which have focused on the man's life story and eccentricities, or just considered one aspect of his career, So clean places him squarely in his social and cultural context and is fully informed by recent historical scholarship.
Much more than a warts-and-all biography, the book uses Lever as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their ramifications across the twentieth century; and on colonialism and forced labour in the Belgian Congo and the South Pacific. It concludes with a discussion of his extraordinary attempt, in his final years, to transform crofting and fishing in the Outer Hebrides.
Written in an engaging and accessible style, So Clean will appeal to academics and students working in business, social, cultural and imperial history. -- .
Much more than a warts-and-all biography, the book uses Lever as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their ramifications across the twentieth century; and on colonialism and forced labour in the Belgian Congo and the South Pacific. It concludes with a discussion of his extraordinary attempt, in his final years, to transform crofting and fishing in the Outer Hebrides.
Written in an engaging and accessible style, So Clean will appeal to academics and students working in business, social, cultural and imperial history. -- .
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More details
Language
English
Place of publication
Manchester
United Kingdom
Target group
College/higher education
Edition type
Digital original
Illustrations
Illustrations, black & white
Illustrations, black & white
ISBN-13
978-1-5261-3043-3 (9781526130433)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
10/2012
Manchester University Press
€27.90
Shipment within 15-20 days
Person
Brian Lewis is Associate Professor of History at McGill University, Montreal -- .
Content
List of illustrations
Acknowledgements
1. The Napoleon of soap
2. Soft soap and soap operas
3. Sunlight for the unwashed
4. Sunlight for savages
5. Twilight
Select bibliography
Index -- .
Acknowledgements
1. The Napoleon of soap
2. Soft soap and soap operas
3. Sunlight for the unwashed
4. Sunlight for savages
5. Twilight
Select bibliography
Index -- .
