
So Clean
Lord Leverhulme, Soap and Civilisation
Brian Lewis(Author)
Manchester University Press
Published on 1. October 2012
Book
Paperback/Softback
256 pages
978-0-7190-8913-8 (ISBN)
Description
This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. So clean places Lever squarely in his social and cultural context and is fully informed by recent historical scholarship, using him as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their ramifications across the twentieth century; and on colonialism and forced labour in the Belgian Congo and the South Pacific. It concludes with a discussion of his extraordinary attempt, in his final years, to transform crofting and fishing in the Outer Hebrides. Written in an engaging and accessible style, So clean will appeal to academics and students working in business, social, cultural and imperial history. -- .
More details
Language
English
Place of publication
Manchester
United Kingdom
Target group
College/higher education
Professional and scholarly
Illustrations
Illustrations, black & white
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 15 mm
Weight
401 gr
ISBN-13
978-0-7190-8913-8 (9780719089138)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
10/2017
1st Edition
Manchester University Press
from
€37.99
Available for download
Person
Brian Lewis is Associate Professor of History at McGill University, Montreal -- .
Content
1. The Napoleon of soap 2. Soft soap and soap operas 3. Sunlight for the unwashed 4. Sunlight for savages 5. Twilight Select bibliography Index -- .