The Early Advertising Scene (RLE Marketing)
1st Edition
Published on 15. September 2014
256 pages
978-1-317-65991-4 (ISBN)
Description
Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Product notice
Reflowable
File size
0,62 MB
ISBN-13
978-1-317-65991-4 (9781317659914)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Harden B. Leachman
The Early Advertising Scene (RLE Marketing)
Book
12/2015
1st Edition
Routledge
€71.50
Shipment within 10-20 days
Harden B. Leachman
The Early Advertising Scene (RLE Marketing)
Book
08/2014
1st Edition
Routledge
€206.50
Shipment within 10-20 days
Person
Multivolume collection by leading authors in the field
Content
1. Dallas 2. Kansas City 3. Saint Louis 4. An Observation Post 5. Chicago 6. Street Scene 7. New York.
