Campaign Confessions
Tales from the War Rooms of Politics
Published on 10. September 2016
264 pages
978-1-4597-3655-9 (ISBN)
Description
A National Bestseller!
Canada's Only Full-Time Political Campaign Manager - 50 Campaigns in 45 Years with 30 Victories
John Laschinger opens the doors to the backrooms and war rooms of the political campaigns he has run, providing lessons for aspiring campaign managers, and exposing what really happens behind the scenes.
Canada's Only Full-Time Political Campaign Manager - 50 Campaigns in 45 Years with 30 Victories
John Laschinger opens the doors to the backrooms and war rooms of the political campaigns he has run, providing lessons for aspiring campaign managers, and exposing what really happens behind the scenes.
More details
Other editions
Additional editions
Book
11/2016
Dundurn Group Ltd
€22.00
Shipment within 10-20 days
Person
John Laschinger is a professional campaign manager who goes wherever there are elections or leadership contests. He has been involved with fifty leadership and general election campaigns across Canada and internationally.
Geoffrey Stevens is one of Canada's most experienced political analysts. He was the Globe and Mail's Ottawa columnist and the managing editor of both the Globe and Maclean's magazine. He teaches political science at Wilfrid Laurier University and the University of Guelph.
Geoffrey Stevens is one of Canada's most experienced political analysts. He was the Globe and Mail's Ottawa columnist and the managing editor of both the Globe and Maclean's magazine. He teaches political science at Wilfrid Laurier University and the University of Guelph.
Content
DRAFT
- Foreword by Peter Mansbridge
- Acknowledgements
- Introduction
- Chapter 1: The Desire for Change
- Chapter 2: Managing Expectations
- Chapter 3: Preparing the Candidate
- Chapter 4: Preparing a Female Candidate
- Chapter 5: The Impact of Organization
- Chapter 6: How Research Can Map the Route to Victory
- Chapter 7: The Role of Vision, Values, and Policies
- Chapter 8: The War Room
- Chapter 9: The Power of Social Media
- Chapter 10: Negative Advertising
- Chapter 11: The Influence of Money in Politics
- Chapter 12: The Importance of Party Discipline
- Chapter 13: Kyrgyzstan- A Western Campaign in a New Democracy
- Chapter 14: Observations and Reflections
- Appendix: John Laschinger's Fifty Campaigns
- Index
