Campaign Confessions
Tales from the War Rooms of Politics
Published on 17. November 2016
Book
Paperback/Softback
264 pages
978-1-4597-3653-5 (ISBN)
Description
A National Bestseller!
Canada's Only Full-Time Political Campaign Manager - 50 Campaigns in 45 Years with 30 Victories
John Laschinger opens the doors to the backrooms and war rooms of the political campaigns he has run, providing lessons for aspiring campaign managers, and exposing what really happens behind the scenes.
Canada's Only Full-Time Political Campaign Manager - 50 Campaigns in 45 Years with 30 Victories
John Laschinger opens the doors to the backrooms and war rooms of the political campaigns he has run, providing lessons for aspiring campaign managers, and exposing what really happens behind the scenes.
Reviews / Votes
There is joy in winning, but participating is what matters most in politics, as Lasch, a true insider, reveals in this fascinating account of backroom strategy and drama. * Brian Mulroney, 18th prime minister of Canada * Those who love politics for its camaraderie, its nerviness, and it competitiveness will find a harvest in these pages. * Rex Murphy * John is a master of the techniques and strategies of political campaigning and shares them all in this book ... This is a most valuable contribution to Canadian political discourse. * Preston Manning, former leader of Reform Party of Canada * Laschinger, an old pro, wisely observes that the most important element of each organization is the candidate, him or herself. * Bill Davis, 18th premier of Ontario * Laschinger has penned a unique and remarkable manual, memoir, and how-to guide for deciding whom to support and how to actually make it work. * Hugh Segal, former senator and current master of Massey College * John Laschinger is the consummate campaign manager. Smart, focused, and never distracted by the crises of the day. Aspiring politicos of all ages would do well to learn from this political master. * Joe Cressy, Toronto city councillor * There is no one on the Canadian political scene who knows more about the running of political campaigns - it is a foolish candidate who ignores John's advice. This book will be the bible for campaign managers. * Bruce Carson, former aide to Stephen Harper * An important book. * Toronto Star * A rich, behind-the-scenes look at political campaigns as they are actually fought. * Literary Review of Canada * John Laschinger, or "Lasch" as many know him, has lots of wisdom to impart about his craft in his new book. * iPolitics * Fully pulls the curtain back on the mysteries of the "War Room", the high-pressure backroom work that keeps good messages flowing and bad messages answered. * Ottawa Life Magazine * A superb book that should become the bible for anyone who finds themselves managing a political campaign for a school board, a municipal mayoralty, party leadership, provincial election, or the House of Commons. * Policy Magazine *More details
Language
English
Place of publication
Toronto
Canada
Product notice
Paperback (trade)
Illustrations
Index; 25 Illustrations, black and white
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 14 mm
Weight
390 gr
ISBN-13
978-1-4597-3653-5 (9781459736535)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
09/2016
Dundurn Press
€11.49
Available for download
Persons
John Laschinger is a professional campaign manager who goes wherever there are elections or leadership contests. He has been involved with fifty leadership and general election campaigns across Canada and internationally.
Geoffrey Stevens is one of Canada's most experienced political analysts. He was the Globe and Mail's Ottawa columnist and the managing editor of both the Globe and Maclean's magazine. He teaches political science at Wilfrid Laurier University and the University of Guelph.
Geoffrey Stevens is one of Canada's most experienced political analysts. He was the Globe and Mail's Ottawa columnist and the managing editor of both the Globe and Maclean's magazine. He teaches political science at Wilfrid Laurier University and the University of Guelph.
Content
DRAFT
Foreword by Peter Mansbridge
Acknowledgements
Introduction
Chapter 1: The Desire for Change
Chapter 2: Managing Expectations
Chapter 3: Preparing the Candidate
Chapter 4: Preparing a Female Candidate
Chapter 5: The Impact of Organization
Chapter 6: How Research Can Map the Route to Victory
Chapter 7: The Role of Vision, Values, and Policies
Chapter 8: The War Room
Chapter 9: The Power of Social Media
Chapter 10: Negative Advertising
Chapter 11: The Influence of Money in Politics
Chapter 12: The Importance of Party Discipline
Chapter 13: Kyrgyzstan- A Western Campaign in a New Democracy
Chapter 14: Observations and Reflections
Appendix: John Laschinger's Fifty Campaigns
Index
Foreword by Peter Mansbridge
Acknowledgements
Introduction
Chapter 1: The Desire for Change
Chapter 2: Managing Expectations
Chapter 3: Preparing the Candidate
Chapter 4: Preparing a Female Candidate
Chapter 5: The Impact of Organization
Chapter 6: How Research Can Map the Route to Victory
Chapter 7: The Role of Vision, Values, and Policies
Chapter 8: The War Room
Chapter 9: The Power of Social Media
Chapter 10: Negative Advertising
Chapter 11: The Influence of Money in Politics
Chapter 12: The Importance of Party Discipline
Chapter 13: Kyrgyzstan- A Western Campaign in a New Democracy
Chapter 14: Observations and Reflections
Appendix: John Laschinger's Fifty Campaigns
Index