
Tourist Behavior
Description
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With chapters from tourism professionals from around the world, the volume presents research work, new perspectives, and case studies of tourist behavior from varied cultural and geographical backgrounds. The volume addresses relationship management at different types of tourist destinations, such as spas and museums; the creation and sustainability of tourism luxury brands; the continuing growing influence of social media and digital technology on tourist choices; gauging tourists' motivation, satisfaction, and return-trip intentions; the role of tourism activities on destination choice; perspectives and case studies on heritage tourism, and more. The book also includes a chapter on how virtual reality, streaming, and livestreaming during the COVID pandemic affected tourism and goes on to makes predictions for tourist behavior in the post-COVID-19 era.
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Persons
Bruno Barbosa Sousa, PhD, is Professor at the Polytechnic Institute of Cavado and Ave (IPCA) Portugal, and Head of the Master Program in Tourism Management and PhD Marketing and Strategy. He was a market analyst at Sonae Distribuicao, Modelo e Continente, S.A., and he was a marketing assistant for the Jornal O Jogo at Controlinveste. He is author or co-author of several papers. He is an editorial board member and an ad-hoc reviewer for several journals. The recipient of several awards, including a best teacher award, he is also a member of the scientific committees of several national and international congresses and conferences.
Swati Sharma, PhD, is associated with the Amity Institute of Travel and Tourism, Amity University Uttar Pradesh, India. She has 15 years of industry and academic experience and is well-known in the academic community. She has published many papers in journals of repute and has a major interest in events and exhibitions. She has been instrumental in organizing various career-related exhibitions for students.
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