Reaching Audiences
Distribution and Promotion of Alternative Moving Image
1st Edition
Published on 27. May 2014
306 pages
978-1-84150-602-9 (ISBN)
Description
Through a series of case studies, this book tracks the inventive distribution and exhibition initiatives developed over the last 40 years by an array of small companies on the periphery of the beleaguered UK film industry. That their practices are now being replicated by a new generation of digital distributors demonstrates that, while the digital 'revolution' has rendered those practices far easier to undertake and hugely increased their scope, the key issues in securing a more diverse moving image culture are not technological. Although largely invisible to outsiders, the importance of distributors and distribution networks are widely recognized within the industry and Reaching Audiences is a key contribution to our understanding of the role they both do and can play.
Reviews / Votes
'(an) important assessment of distribution outside the mainstream.' - E. Anna Claydon, Journal of British Cinema and TelevisionMore details
Edition
1. Auflage
Language
English
Place of publication
Bristol
United Kingdom
Publishing group
Intellect
Target group
Professional and scholarly
ISBN-13
978-1-84150-602-9 (9781841506029)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Julia Knight | Peter Thomas
Reaching Audiences
Distribution and Promotion of Alternative Moving Image
Book
01/2012
Intellect Books
€33.30
Shipment within 3-4 weeks
Persons
Julia Knight is a reader in media and cultural studies at the University of Sunderland.
Peter Thomas is an independent scholar, visiting lecturer at the University of Bedfordshire and a member of the Exploding Cinema collective.
Peter Thomas is an independent scholar, visiting lecturer at the University of Bedfordshire and a member of the Exploding Cinema collective.
Content
Foreword by Geoffrey Nowell-Smith
Introduction: So Much More than Meets the Eye
Chapter 1: DIY, Counterculture and State Funding: The London Film-Makers' Co-op
Chapter 2: Exhibition, Political Agendas and Access to Audiences: The Other Cinema and Cinema of Women
Chapter 3: Technology, Television and Seeking Wider Audiences: London Video Access/London Electronic Arts and Albany Video Distribution
Chapter 4: Promotion, Selection and Engaging Audiences: Circles, Film and Video Umbrella, London Video Access and London Film-Makers' Co-op
Chapter 5: Changing Conditions, Under-Resourcing and Self-Sustainability: Cinenova
Chapter 6: Questions of Strategy, Policy and Agency: The Lux Saga
Chapter 7: Understanding Distribution
Introduction: So Much More than Meets the Eye
Chapter 1: DIY, Counterculture and State Funding: The London Film-Makers' Co-op
Chapter 2: Exhibition, Political Agendas and Access to Audiences: The Other Cinema and Cinema of Women
Chapter 3: Technology, Television and Seeking Wider Audiences: London Video Access/London Electronic Arts and Albany Video Distribution
Chapter 4: Promotion, Selection and Engaging Audiences: Circles, Film and Video Umbrella, London Video Access and London Film-Makers' Co-op
Chapter 5: Changing Conditions, Under-Resourcing and Self-Sustainability: Cinenova
Chapter 6: Questions of Strategy, Policy and Agency: The Lux Saga
Chapter 7: Understanding Distribution
