Digital Play
The Interaction of Technology, Culture, and Marketing
1st Edition
Published on 14. May 2014
379 pages
978-0-7735-7106-8 (ISBN)
Description
In a marketplace that demands perpetual upgrades, the survival of interactive play ultimately depends on the adroit management of negotiations between game producers and youthful consumers of this new medium. The authors suggest a model of expansion that encompasses technological innovation, game design, and marketing practices. Their case study of video gaming exposes fundamental tensions between the opposing forces of continuity and change in the information economy: between the play culture of gaming and the spectator culture of television, the dynamism of interactive media and the increasingly homogeneous mass-mediated cultural marketplace, and emerging flexible post-Fordist management strategies and the surviving techniques of mass-mediated marketing. Digital Play suggests a future not of democratizing wired capitalism but instead of continuing tensions between "access to" and "enclosure in" technological innovation, between inertia and diversity in popular culture markets, and between commodification and free play in the cultural industries.
More details
Language
English
Place of publication
Montreal
United States
File size
3,74 MB
ISBN-13
978-0-7735-7106-8 (9780773571068)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Stephen Kline | Nick Dyer-Witheford | Greig de Peuter
Digital Play
The Interaction of Technology, Culture, and Marketing
Book
05/2003
McGill-Queen's University Press
€147.31
Withdrawn from sale
Stephen Kline | Nick Dyer-Witheford | Greig de Peuter
Digital Play
The Interaction of Technology, Culture, and Marketing
Book
05/2003
2nd Edition
McGill-Queen's University Press
€31.50
Article not available at the moment
Persons
School of Communication, Simon Fraser University
