
The Search for Survival
Description
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In recent decades, technology has changed rapidly to the point that it can very quickly affect a seemingly impregnable company or industry. Unexpected technological developments enable innovators to offer new products and services that threaten incumbents. In order to survive, existing firms must be able to see a disruption on the horizon and figure out how to respond.
The Search for Survival: Lessons from Disruptive Technologies examines organizations that failed to develop a strategy for coping with a technological disruption and have suffered greatly or even gone out of business. The first chapter presents a model of how firms can respond to and hopefully survive a disruptive technology. Each following chapter focuses on firms that have failed to survive or whose future is in doubt, accompanied by an extensive, detailed discussion of the lessons learned from each company or field's failings, covering examples from industries such as recorded music, book publishing, video, newspaper, and higher education.
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Content
Acknowledgments
ONE: On the Nature of Survival
TWO: Kodak Misses Its Moment
THREE: The New York Stock Exchange: Protecting a Way of Life
FOUR: Blockbuster vs. Netflix: Digital Trumps Physical
FIVE: Video Content: Who Creates It, Who Owns It, and Who Distributes It?
SIX: Newspapers: All the News That's Fit to Browse
SEVEN: Books: Hardcover, Paperback, or No-Cover?
EIGHT: The Recorded Music Industry Fights the Future
NINE: Education, the Industry
TEN: Temptation: Technology Facilitates Risky Business
ELEVEN: The Dictator Business: The Threat from Social Networks
TWELVE: Moving Things: Winners and Losers
THIRTEEN: Survivor Tales
FOURTEEN: Danger Ahead
FIFTEEN: Strategies for Survival
Appendix
Index
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