Entrepreneurship and Service Innovation
Published on 4. September 2014
112 pages
978-1-78350-747-4 (ISBN)
Description
Business marketing reflects a broader concept that includes emergence and greater attention given to services (Malhotra et al., 2008; Ndubisi, 2013).
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Content
- Cover
- Entrepreneurship and service innovation
- Quality performance of SMEs in a developing economy: direct and indirect effects of service innovation and entrepreneurial orientation
- Innovative ability and entrepreneurial activity: two factors to enhance "quality of life"
- Risk capital constraints to innovation in services
- Evaluating supply chain relationship quality, organisational resources, technological innovation and enterprise performance in the palm oil processing sector in Asia
- Market and technology orientations for service delivery innovation: the link of innovative competence
- Does intra-firm diffusion of innovation lead to inter-firm relationship benefits? The cases of innovation providers and adopters
- The adoption of technological innovations in a B2B context: an empirical study on the higher education industry in Egypt
- Innovations in marketing of higher education: Foreign market entry mode of not-for-profit universities
