Going Negative
How Political Advertisements Shrink and Polarize the Electorate
Published on 11. May 2010
256 pages
978-1-4391-1875-7 (ISBN)
Description
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
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Shanto Iyengar | Stephen Ansolabehere
Going Negative
Book
08/1997
The Free Press
€20.80
Shipment within 10-20 days
Persons
Stephen Ansolabehere is a professor of government at Harvard University.
Content
- Cover Page
- Title Page
- Copyright Page
- CONTENTS
- ACKNOWLEDGMENTS
- 1 THE NEW POLITICAL FAULT LINE
- 2 THE STUDIES
- 3 ADVERTISING AND POLITICAL DISCOURSE
- 4 STRIKING A RESPONSIVE CHORD
- 5 THE WITHDRAWAL OF THE VOTER
- 6 THE SPECTACLE
- 7 CONCLUSION
- APPENDIX A LIST OF EXPERIMENTS
- APPENDIX B DATA ANALYSIS
- APPENDIX C GAMES AND CAMPAIGN STRATEGY
- NOTES
- INDEX
