Going Negative
Published on 1. August 1997
Book
Paperback/Softback
256 pages
978-0-684-83711-6 (ISBN)
Description
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
More details
Language
English
Place of publication
New York
United States
Publishing group
Simon & Schuster
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 15 mm
Weight
395 gr
ISBN-13
978-0-684-83711-6 (9780684837116)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Shanto Iyengar | Stephen Ansolabehere
Going Negative
How Political Advertisements Shrink and Polarize the Electorate
E-Book
05/2010
Free Press
€12.85
Available for download
Persons
Stephen Ansolabehere is a professor of government at Harvard University.