The Why of Consumption
Contemporary Perspectives on Consumer Motives, Goals and Desires
Published on 2. September 2003
352 pages
978-1-134-59903-5 (ISBN)
Description
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the 'why?' of consumption. The book answers questions such as:
What is the nature of motives, goals, and desires that prompt consumption behaviours?
Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments?
How do consumers think and feel about their cravings?
Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.
What is the nature of motives, goals, and desires that prompt consumption behaviours?
Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments?
How do consumers think and feel about their cravings?
Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
File size
2,01 MB
ISBN-13
978-1-134-59903-5 (9781134599035)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Cynthia Huffman | David Glen Mick | S. Ratneshwar
The Why of Consumption
Contemporary Perspectives on Consumer Motives, Goals and Desires
Book
04/2003
1st Edition
Routledge
€86.90
Shipment within 15-20 days
Cynthia Huffman | David Glen Mick | S. Ratneshwar
The Why of Consumption
Contemporary Perspectives on Consumer Motives, Goals and Desires
Book
11/2000
1st Edition
Routledge
€273.00
Shipment within 15-20 days
Persons
S. Ratneshwar is Associate Professor of Marketing ans Ackerman Scholar at the University of Connecticut. He is also the Director of the Doctoral Program in Business Administration at the University of Connecticut.
Content
1. Introduction: The Why of Consumption 2. Consumer Goal Structures and Goal Determination Processes: An Integrative Framework 3. The Role of Emotions in Goal-Directed Behaviour 4. Minimizing Negative Emotions as a Decision Goal: Investigating Emotional Trade-Off Difficulty 5. The Role of Approach/Avoidance Asymmetries in Motivated Belief Formation and Change 6. The Missing Streetcare Named Desire 7. Postmodern Consumer Goals Made Easy!!!! 8. Authenticating Acts and Authoritative Performances: Questing for Self and Community 9. Representations of Women's Identities and Goals: The Past Fifty Years in Film and Television 10. The Urge to Buy: A Uses and Gratifications Perspective on Compulsive Buying 11. On Selling Brotherhood Like Soap: Influencing Everyday Disposal Decisions 12. Timestyle and Consuming Time: Why We Do What We Do With Our Time 13. Using Narratives to Discern Self-Identity Related Consumer Goals and Motivations 14. The Power of Metaphor
