How To Build Relationships in the Music Industry
A Guide for Musicians
1st Edition
Published on 18. July 2023
230 pages
979-8-216-24019-8 (ISBN)
Description
Musicians: are you frustrated with promoters and other industry people leaving your emails unanswered? Do you wish to promote your projects but don't know how to approach the right people?
Promoters are often overwhelmed by hundreds of emails a day so getting that first moment of contact just right can be daunting. Emails are sometimes drafted poorly; social media presence is either lacking or spammy; and there is no real aim other than pushing for immediate results-except that isn't how the industry works: We are not in the sales business. We are in the people business.
That is the mantra of this book. Featuring interviews with dozens of industry professionals-many with diverse backgrounds and from across the globe- How to Build Relationships in the Music Industry presents valuable insights, do's, don'ts, tips, and anecdotes that will help any musician present their next project in a way that works in the long term. Arlette Hovinga helps all musicians understand key characteristics of effective, professional communication in the music business which will ultimately lead to better relationships, more bookings, and a stronger following.
Promoters are often overwhelmed by hundreds of emails a day so getting that first moment of contact just right can be daunting. Emails are sometimes drafted poorly; social media presence is either lacking or spammy; and there is no real aim other than pushing for immediate results-except that isn't how the industry works: We are not in the sales business. We are in the people business.
That is the mantra of this book. Featuring interviews with dozens of industry professionals-many with diverse backgrounds and from across the globe- How to Build Relationships in the Music Industry presents valuable insights, do's, don'ts, tips, and anecdotes that will help any musician present their next project in a way that works in the long term. Arlette Hovinga helps all musicians understand key characteristics of effective, professional communication in the music business which will ultimately lead to better relationships, more bookings, and a stronger following.
More details
Series
Edition
1. Auflage
Language
English
Place of publication
United States
Publishing group
Bloomsbury Publishing Plc
Target group
Professional and scholarly
Illustrations
24 b/w photos; 4 tables
ISBN-13
979-8-216-24019-8 (9798216240198)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
08/2023
Rowman & Littlefield Publishers
€99.00
Shipment within 3-4 weeks
Person
Arlette Hovinga is an award-winning publicist, marketing/media director, and a professional member of The Recording Academy. She organizes press tours for festivals around the world and designs marketing and press campaigns for artists and labels. She has worked with The Four Tops, The Temptations, Earth Beat Agency, Matt Bianco, Manu Delago, and many others and has written for JazzForum and Jazz in Europe. With more than ten years of experience in the industry, Arlette wants to build long-term commitments and work toward positive, durable growth for each of her projects. Visit arlettehovinga.com/
Content
Acknowledgements
Introduction
Chapter 1: Doing Your Homework
Chapter 2: The Industry & The People In It
Chapter 3: Emailing & Online Communication
Chapter 4: Your Website
Chapter 5: Content & Social Media
Chapter 6: Newsletters
Chapter 7: Crowdfunding Your Project
Chapter 8: Offline Etiquette
Chapter 9: Releasing Your Music
Chapter 10: Touring & Performing
Chapter 11: Getting Signed (or not)
Appendix: Samples
1. Gig pitch email
2. Press pitch email
3. EPK
4. Press release
5. Tour callsheet
6. Standard license agreement
Bibliography
Introduction
Chapter 1: Doing Your Homework
Chapter 2: The Industry & The People In It
Chapter 3: Emailing & Online Communication
Chapter 4: Your Website
Chapter 5: Content & Social Media
Chapter 6: Newsletters
Chapter 7: Crowdfunding Your Project
Chapter 8: Offline Etiquette
Chapter 9: Releasing Your Music
Chapter 10: Touring & Performing
Chapter 11: Getting Signed (or not)
Appendix: Samples
1. Gig pitch email
2. Press pitch email
3. EPK
4. Press release
5. Tour callsheet
6. Standard license agreement
Bibliography
