Consumer Behaviour in Tourism
4th Edition
Published on 14. December 2020
500 pages
978-1-000-29087-5 (ISBN)
Description
Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.
This fourth edition has been updated to include:
new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry
thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica
new online resources including PowerPoint slides and a case archive.
Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read. This book is an invaluable resource for students studying tourism.
This fourth edition has been updated to include:
new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry
thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica
new online resources including PowerPoint slides and a case archive.
Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read. This book is an invaluable resource for students studying tourism.
More details
Edition
4th edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Product notice
Reflowable
Illustrations
26 Tables, color; 58 Line drawings, color; 58 Illustrations, color
ISBN-13
978-1-000-29087-5 (9781000290875)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Susan Horner | Swarbrooke John
Consumer Behaviour in Tourism
Book
12/2020
4th Edition
Routledge
€246.50
Shipment within 15-20 days
Susan Horner | Swarbrooke John
Consumer Behaviour in Tourism
Book
12/2020
4th Edition
Routledge
€71.79
Shipment within 15-20 days
Persons
Susan Horner was formerly Associate Professor of Hospitality, Tourism and Events Management at Plymouth University, UK. She previously lectured at Bournemouth University, Cesar Ritz Colleges, Switzerland, and Sheffield Hallam University.
John Swarbrooke was formerly Professor of Tourism at the University of Plymouth, Head of Tourism, Hospitality and Events at Manchester Metropolitan University, Academic Director of Cesar Ritz Colleges, Switzerland, and Director of the Centre for International Tourism Research at Sheffield Hallam University.
John Swarbrooke was formerly Professor of Tourism at the University of Plymouth, Head of Tourism, Hospitality and Events at Manchester Metropolitan University, Academic Director of Cesar Ritz Colleges, Switzerland, and Director of the Centre for International Tourism Research at Sheffield Hallam University.
Content
Part 1: Context 1. Introduction 2. The history of tourist behaviour 3. The main concepts and models in tourist behaviour. Part 2: The Purchase-Decision Process 4. Motivators 5. Determinants 6. Models of the purchase decision-making process Part 3: Typologies of Tourist Behaviour 7. Typologies of tourist behaviour and segmentation of the tourism market Part 4: Tourism Demand and Markets 8. The global pattern of tourism demand. 9. National differences: domestic, inbound and outbound tourism markets. 10. The nature of demand in different segments of the tourism market. 11. Consumer behaviour and purchase experiences in the different sectors of tourism. Part 5: Consumer Behaviour and Marketing 12. Researching tourist behaviour: marketing research 13. The marketing mix and tourist behaviour. Part 6: Topical Issues in Consumer Behaviour. 14. Climate change, sustainability and tourist behaviour. 15. Man-made crises, natural disasters and tourist behaviour. 16. The role of information and communication technologies in tourism. 17. Tourists buy experiences not products 18. The cruise market. Part 7: Conclusions and the Future. 19. Conclusions and the future of consumer behaviour in tourism.
