The Entrepreneur
25 Golden Rules for the Global Business Manager, Revised Edition
Published on 29. September 2011
300 pages
978-1-118-17877-5 (ISBN)
Description
* Written in a lively and practical style that will be of greatinterest to budding and blooming entrepreneurs.
* The rules covered in this book are applicable to anyentrepreneur around the world.
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Other editions
Additional editions
William Heinecke | John Marsh
The Entrepreneur
Twenty-Five Golden Rules for the Global Business Manager. Revised Edition
Book
04/2003
Wiley
€21.00
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Previous edition
E-Book
11/2016
Wiley-ISTE
€139.99
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Content
Preface xi
Introduction 1
Find a Vacuum and Fill it 17
Do Your Homework 29
You Won't be Committed if You're not Having Fun 39
Work Hard, Play Hard 47
Work with Other People's Brains 55
Set Goals (but go easy on the "Vision" thing) 65
Trust Your Intuition 73
Reach for the Sky (at least once) 83
Learn to Sell 93
Become a Leader 103
Recognize a Failure and Move on 113
Make the Most of Lucky Breaks 123
Embrace Change as a Way of Life 131
Develop Your Contacts 143
Use Your Time Wisely 153
Measure for Measure 161
Don't Put up with Mediocrity 173
Chase Quality, Not Dollars 183
Act Quickly in a Crisis 191
After a Fall, Get Back in the Saddle Quickly 201
Fight the Good Fight (especially those that you can win): PizzaWars - Act I 213
People Build Brands, Brands do not Build People: Pizza Wars -Act II 223
Be Prepared for Anything: The September 11 Rule 237
Reinvent Yourself: Onwards and Upwards 247
Be Content 263
Chronology 273
Bibliography 277
Index 279
