The Entrepreneur
Twenty-Five Golden Rules for the Global Business Manager. Revised Edition
Published on 17. April 2003
Book
Paperback/Softback
300 pages
978-0-470-82098-8 (ISBN)
Description
Written in a lively and practical style that will be of great interest to budding and blooming entrepreneurs.
* The rules covered in this book are applicable to any entrepreneur around the world.
More details
Product info
Paperback
Edition
1. Auflage
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 17 mm
Weight
441 gr
ISBN-13
978-0-470-82098-8 (9780470820988)
Schweitzer Classification
Other editions
Additional editions
William Heinecke | Jonathan Marsh
The Entrepreneur
25 Golden Rules for the Global Business Manager, Revised Edition
E-Book
09/2011
Wiley
€18.99
Available for download
William Heinecke | Jonathan Marsh
The Entrepreneur
25 Golden Rules for the Global Business Manager, Revised Edition
E-Book
09/2011
Wiley
€18.99
Available for download
Previous edition
William E. Heinecke | Jonathan Marsh
The Entrepreneur
21 Golden Rules for the Global Business Manager
Book
12/1999
Wiley
€22.90
Article exhausted; check for reprint
Persons
William E. Heinecke, CEO The Minor Group, Thailand, founded Minor Holdings in 1967, nearly three decades later it has grown into The Minor Group, spanning more than thirty companies. He was also a two-time past president of the American Chamber of Commerce, Thailand; sat on the Prime Minister's Foreign Investment Advisory Council, and accompanied several official Thailand government missions to America and Europe.
Jonathan Marsh has worked as a journalist in the UK, Hong Kong, Bangkok, New York and Sydney. Based in Thailand in 1997, he had a front row seat of the economic crisis that started in Bangkok and swept through Asia. He currently edits a personal investment magazine in Hong Kong.
Richard Neville, the Chief Financial Officer for the Minor Food Group, contributed material about "The Pizza Wars" for Chapters 21 and 22.
Jonathan Marsh has worked as a journalist in the UK, Hong Kong, Bangkok, New York and Sydney. Based in Thailand in 1997, he had a front row seat of the economic crisis that started in Bangkok and swept through Asia. He currently edits a personal investment magazine in Hong Kong.
Richard Neville, the Chief Financial Officer for the Minor Food Group, contributed material about "The Pizza Wars" for Chapters 21 and 22.
Content
Preface.
Introduction.
Find a Vacuum and Fill it.
Do Your Homework.
You Won't be Committed if You're not Having Fun.
Work Hard, Play Hard.
Work with Other People's Brains.
Set Goals (but go easy on the "Vision" thing).
Trust Your Intuition.
Reach for the Sky (at least once).
Learn to Sell.
Become a Leader.
Recognize a Failure and Move on.
Make the Most of Lucky Breaks.
Embrace Change as a Way of Life.
Develop Your Contacts.
Use Your Time Wisely.
Measure for Measure.
Don't Put up with Mediocrity.
Chase Quality, Not Dollars.
Act Quickly in a Crisis.
After a Fall, Get Back in the Saddle Quickly.
Fight the Good Fight (especially those that you can win): Pizza Wars - Act I.
People Build Brands, Brands do not Build People: Pizza Wars - Act II.
Be Prepared for Anything: The September 11 Rule.
Reinvent Yourself: Onwards and Upwards.
Be Content.
Chronology.
Bibliography.
Index.