Attracting Perfect Customers
The Power of Strategic Synchronicity
1st Edition
Published on 15. October 2001
175 pages
978-1-60509-849-4 (ISBN)
Description
Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones-even customers who are ultimately more trouble than they're worth. Attracting Perfect Customers invites readers to move beyond the notions that ",business is war", and winning market share means ",beating", the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that it is no longer productive or profitable to conduct business using the war-like marketing techniques of targeting customers and outmaneuvering the competition. In fact, these techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization-the kind of customers it is a pleasure to serve. Attracting Perfect Customers takes you step by step through the entire strategic attraction process. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customerswill take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.
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Book
10/2001
Berrett-Koehler
€24.00
Shipment within 3-4 weeks
Content
- Intro
- Title Page
- Copyright Page
- Dedication
- Foreword
- Acknowledgments
- Introduction: Creating Synchronicity with Perfect Customers and Clients
- Part I. The Six Standards of Strategic Synchronicity
- 1. Be on Purpose with Your Mission
- 2. You Have the Power to Attract Whatever You Desire
- 3. Like Attracts Like: Whom Do You Like?
- 4. Choose Collaboration, Not Competition
- 5. Your Customers and Employees Want You to Succeed
- 6. Create an Atmosphere of Accomplishment
- Part II. The Strategic Attraction Planning Process
- 7. What is Your Vision of Your most Perfect Customers?
- 8. What Makes Your Perfect Customers Tick?
- 9. What Do Your Perfect Customers Expect You to Deliver?
- 10. Where Do You Have Room for Improvement?
- 11. Multiplicity: When One Plan is Not Enough
- Part III. Strategic Attraction in Action: Twenty-One Daily Tips
- Tip 1: You are more Attractive When You Focus on the Horizon
- Tip 2: You are more Attractive When You Let Your Perfect Customers Know They are Perfect
- Tip 3: You are more Attractive When You Understand That Customers are Seeking You
- Tip 4: You are more Attractive When You Make Irresistible Improvements
- Tip 5: You are more Attractive When You Listen to Your Little Inner Voice
- Tip 6: You are more Attractive When You Expect Breakthroughs to Look Like Breakdowns
- Tip 7: You are more Attractive When You Shift the Situation
- Tip 8: You are more Attractive When You Acknowledge Accomplishments and Declare Completions
- Tip 9: You are more Attractive When You Share, Share, Share Yourself
- Tip 10: You are more Attractive When You Accept That You Don't Know
- Tip 11: You are more Attractive When You are in the Flow
- Tip 12: You are more Attractive When You Welcome Interruptions
- Tip 13: You are more Attractive When You Actively Attract Abundance
- Tip 14: You are more Attractive When You Delight in the Success of Others
- Tip 15: You are more Attractive When You Take Immediate Action
- Tip 16: You are more Attractive When You Establish Your Expertise
- Tip 17: You are more Attractive When You Clear a Space in Which to Create
- Tip 18: You are more Attractive When You Have a Field Day
- Tip 19: You are more Attractive When You Break Bread with a Competitor
- Tip 20: You are more Attractive When You Gain Clarity about Yourself
- Tip 21: You are more Attractive When You Watch for Previews of Coming Attractions
- Bonus Tip 1: "Ask-Offer-Thank" by Donna Fisher
- Bonus Tip 2: Project Your Light Further by Doug Upchurch
- Synchronicity Leaders
- Resources
- Notes
- Bibliography
- Index
- About the Authors
