Attracting Perfect Customers
The Power of Strategic Synchronicity
Published on 15. October 2001
Book
Paperback/Softback
232 pages
978-1-57675-124-4 (ISBN)
Description
Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones-even customers who are ultimately more trouble than they're worth. Attracting Perfect Customers invites readers to move beyond the notions that "business is war" and winning market share means "beating" the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them.
Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that it is no longer productive or profitable to conduct business using the war-like marketing techniques of targeting customers and outmaneuvering the competition. In fact, these techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization-the kind of customers it is a pleasure to serve.
Attracting Perfect Customers takes you step by step through the entire strategic attraction process. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers.
Attracting Perfect Customerswill take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.
Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that it is no longer productive or profitable to conduct business using the war-like marketing techniques of targeting customers and outmaneuvering the competition. In fact, these techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization-the kind of customers it is a pleasure to serve.
Attracting Perfect Customers takes you step by step through the entire strategic attraction process. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers.
Attracting Perfect Customerswill take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.
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Person
Stacey Hall is credited by industry experts as the inventor and the catalyst for the new Strategic Synchronicity marketing reality. Through this paradigm-shifting methodology, hundreds of corporate executives, entrepreneurs, and sales and training teams have been transformed into powerful magnets that quickly and easily attract the most perfect and profitable customers to their doors and Web sites. Stacey's background includes more than twenty years of designing and implementing global marketing plans for organizations such as FedEx, Budget Rent a Car Corporation, and the University of Houston.
As Perfect-Customers, Inc.'s vice president for sales and marketing, Stacey keeps the organization attracting perfect customers and opportunities that are steering the company to success and greater levels of profitability.
Jan Brogniez's background includes more than twenty years producing millions of dollars of sales revenue in corporate America. Jan's mastery of strategic planning, and her keen business acumen led to the development of Perfect-Customers, Inc.'s proprietary Strategic Design Session process. This process has successfully and effectively empowered a wide variety of corporate executives, entrepreneurs, and sales and operations teams to invent and achieve audacious goals and create organizational legacies in less time than previously has been possible. Called a "pioneer in experiential workshop facilitation," Jan designs and delivers custom-designed workshops, corporate retreats, and executive planning sessions. As Perfect-Customers, Inc.'s CEO, Jan provides the organizational structure, building the foundation that will sustain the company's unprecedented growth and global presence.
As Perfect-Customers, Inc.'s vice president for sales and marketing, Stacey keeps the organization attracting perfect customers and opportunities that are steering the company to success and greater levels of profitability.
Jan Brogniez's background includes more than twenty years producing millions of dollars of sales revenue in corporate America. Jan's mastery of strategic planning, and her keen business acumen led to the development of Perfect-Customers, Inc.'s proprietary Strategic Design Session process. This process has successfully and effectively empowered a wide variety of corporate executives, entrepreneurs, and sales and operations teams to invent and achieve audacious goals and create organizational legacies in less time than previously has been possible. Called a "pioneer in experiential workshop facilitation," Jan designs and delivers custom-designed workshops, corporate retreats, and executive planning sessions. As Perfect-Customers, Inc.'s CEO, Jan provides the organizational structure, building the foundation that will sustain the company's unprecedented growth and global presence.
Content
Foreword
Acknowledgments
Introduction
Creating Synchronicity with Perfect Customers and Clients
Part I. The Six Standards of Strategic Synchronicity
1. Be on Purpose with Your Mission
2. You Have the Power to Attract Whatever You Desire
3. Like Attracts Like: Whom Do You Like?
4. Choose Collaboration, Not Competition
5. Your Customers and Employees Want You to Succeed
6. Create an Atmosphere of Accomplishment
Part II. The Strategic Attraction Planning Process
7. What Is Your Vision of Your Most Perfect Customers?
8. What Makes Your Perfect Customers Tick?
9. What Do Your Perfect Customers Expect You to Deliver?
10. Where Do You Have Room for Improvement?
11. Multiplicity: When One Plan Is Not Enough
Part III. Strategic Attraction in Action: Twenty-One Daily Tips
Tip 1. You Are More Attractive When You Focus on the Horizon
Tip 2. You Are More Attractive When You Let Your Perfect Customers Know They Are Perfect
Tip 3. You Are More Attractive When You Understand That Customers Are Seeking You
Tip 4. You Are More Attractive When You Make Irresistible Improvements
Tip 5. You Are More Attractive When You Listen to Your Little Inner Voice
Tip 6. You Are More Attractive When You Expect Breakthroughs to Look Like Breakdowns
Tip 7. You Are More Attractive When You Shift the Situation
Tip 8. You Are More Attractive When You Acknowledge Accomplishments and Declare Completions
Tip 9. You Are More Attractive When You Share, Share, Share Yourself
Tip 10. You Are More Attractive When You Accept That You Don't Know
Tip 11. You Are More Attractive When You Are in the Flow
Tip 12. You Are More Attractive When You Welcome Interruptions
Tip 13. You Are More Attractive When You Actively Attract Abundance
Tip 14. You Are More Attractive When You Delight in the Success of Others
Tip 15. You Are More Attractive When You Take Immediate Action
Tip 16. You Are More Attractive When You Establish Your Expertise
Tip 17. You Are More Attractive When You Clear a Space in Which to Create
Tip 18. You Are More Attractive When You Have a Field Day
Tip 19. You Are More Attractive When You Break Bread with a Competitor
Tip 20. You Are More Attractive When You Gain Clarity About Yourself
Tip 21. You Are More Attractive When You Watch for Previews of Coming Attractions
BONUS TIP 1 “Ask-Offer-Thank” by Donna Fisher
BONUS TIP 2 Project Your Light Further by Doug Upchurch
Synchronicity Leaders
Resources
Notes
Bibliography
Index
About the Authors
Acknowledgments
Introduction
Creating Synchronicity with Perfect Customers and Clients
Part I. The Six Standards of Strategic Synchronicity
1. Be on Purpose with Your Mission
2. You Have the Power to Attract Whatever You Desire
3. Like Attracts Like: Whom Do You Like?
4. Choose Collaboration, Not Competition
5. Your Customers and Employees Want You to Succeed
6. Create an Atmosphere of Accomplishment
Part II. The Strategic Attraction Planning Process
7. What Is Your Vision of Your Most Perfect Customers?
8. What Makes Your Perfect Customers Tick?
9. What Do Your Perfect Customers Expect You to Deliver?
10. Where Do You Have Room for Improvement?
11. Multiplicity: When One Plan Is Not Enough
Part III. Strategic Attraction in Action: Twenty-One Daily Tips
Tip 1. You Are More Attractive When You Focus on the Horizon
Tip 2. You Are More Attractive When You Let Your Perfect Customers Know They Are Perfect
Tip 3. You Are More Attractive When You Understand That Customers Are Seeking You
Tip 4. You Are More Attractive When You Make Irresistible Improvements
Tip 5. You Are More Attractive When You Listen to Your Little Inner Voice
Tip 6. You Are More Attractive When You Expect Breakthroughs to Look Like Breakdowns
Tip 7. You Are More Attractive When You Shift the Situation
Tip 8. You Are More Attractive When You Acknowledge Accomplishments and Declare Completions
Tip 9. You Are More Attractive When You Share, Share, Share Yourself
Tip 10. You Are More Attractive When You Accept That You Don't Know
Tip 11. You Are More Attractive When You Are in the Flow
Tip 12. You Are More Attractive When You Welcome Interruptions
Tip 13. You Are More Attractive When You Actively Attract Abundance
Tip 14. You Are More Attractive When You Delight in the Success of Others
Tip 15. You Are More Attractive When You Take Immediate Action
Tip 16. You Are More Attractive When You Establish Your Expertise
Tip 17. You Are More Attractive When You Clear a Space in Which to Create
Tip 18. You Are More Attractive When You Have a Field Day
Tip 19. You Are More Attractive When You Break Bread with a Competitor
Tip 20. You Are More Attractive When You Gain Clarity About Yourself
Tip 21. You Are More Attractive When You Watch for Previews of Coming Attractions
BONUS TIP 1 “Ask-Offer-Thank” by Donna Fisher
BONUS TIP 2 Project Your Light Further by Doug Upchurch
Synchronicity Leaders
Resources
Notes
Bibliography
Index
About the Authors