
Introduction to Design Theory
Description
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Demonstrated by a shift towards the importance of the sociocultural context in which products are manufactured and embedded, this book showcases design theory as an emerging sub-discipline of design, unique in its practice-based approach and its broad perception of design. It offers an in-depth understanding of the central concepts, such as "form" and "function", "theory" and "practice", through a discussion of key case studies and historical examples, such as the advent of the view of design in antiquity, the introduction of mass production to modernist design or the ideological shifts in design in the mid-twentieth century, as well as analytical tools for further dissection and learning in practice. With a focus on a combination of several theoretical knowledge foundations - aesthetics and philosophy, critical theories, cultural studies, design history and design anthropology - the reader is enabled to approach design as a central pivot around which contemporary culture revolves, reflecting, reaffirming or challenging social and cultural structures.
Aimed towards undergraduate and postgraduate students, as well as teachers and scholars, from across the design disciplines, Introduction to Design Theory invites readers to engage with design from an interdisciplinary perspective, departing from the traditional academic compartmentalisation of practice, history and philosophy.
Reviews / Votes
"Michalle Gal and Jonathan Ventura have produced a fascinating historical tour of the complexities of design theory with all its contradictions and reversals. The stumbles and contradictions are important, for they show that the answer to what appears to be a simple question, 'what is design?', changes every time new findings and evidence appears. The book should appeal to students and advanced scholars, showing that this confusion is proper and appropriate. Their summary is apt: design is a bricolage of methods and approaches. We should not ask 'what is design?' but instead ask 'what can design achieve?'"Don Norman, Distinguished Professor Emeritus, University of California, San Diego, USA; and author of "Design for a Better World".
"Michalle Gal and Jonathan Ventura provide a wide-ranging and engaging survey of the many facets of Design. Touching on perennial theoretical questions as well as contemporary examples and issues, An Introduction to Design Theory will appeal to theorists and practitioners alike."
Glenn Parsons, Professor, Toronto Metropolitan University, Canada.
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Persons
Jonathan Ventura is a Professor of Design Theory and Research and the Director of the Unit for History and Philosophy of Art and Design at Shenkar College, Israel; Ventura is also a visiting scholar at the Helen Hamlyn Centre for Design, Royal College of Art, UK, and an international instructor at the PhD School at MOME University in Budapest Hungary. He is the co-founder and co-director of the international Social Design Network (https://www.socialdesignnetwork.org/).
Content
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