Gabay's Copywriters' Compendium
2nd Edition
Published on 19. October 2006
712 pages
978-1-136-40136-7 (ISBN)
Description
Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.
More details
Edition
2nd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Academic/professional/technical: Research and professional
Product notice
Reflowable
File size
8,00 MB
ISBN-13
978-1-136-40136-7 (9781136401367)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
08/2016
2nd Edition
Routledge
€200.56
Shipment within 10-20 days
Book
08/2006
2nd Edition
Butterworth-Heinemann
€51.98
Shipment within 15-20 days
Person
J. Jonathan Gabay
Content
Introduction; Chapter 1 The Creative Briefing Process; Chapter 2 Mind Your Ps and Qs; Chapter 3 Why use ten words when one will do?; Chapter 4 Is it 'Its' or 'it's'? Choosing the Right Word for the Right Occasion; Chapter 5 Spell well; Chapter 6 Consonants Divided by Continents - UK v US Language; Chapter 7 Do You Speak Marketese?; Chapter 8 Idioms Make the Heart Grow Fonder; Chapter 9 Cliches - They're Playing our Song Again; Chapter 10 Metaphors - Spot the Resemblance; Chapter 11 As thought-provoking as a well-placed simile; Chapter 12 Would you rather be cuddly or plump? It's all in the euphemism; Chapter 13 Portmanteau - copy blending; Chapter 14 All together now - collective nouns; Chapter 15 Rhyme time; Chapter 16 Get your tongue around this.... (tongue twisters); Chapter 17 Words from the wise; Chapter 18 The business of quotes; Chapter 19 Is it a bird? Is it a plane?... No it's a sloganeer!; Chapter 20 Today's the day...; Chapter 21 A world of facts; Chapter 22 Top tips; Chapter 23 So what's new?;
