Gabay's Copywriters' Compendium
The definitive creative writer's guide
2nd Edition
Published on 18. August 2016
Book
Hardback
712 pages
978-1-138-15268-7 (ISBN)
Description
Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.
More details
Edition
2nd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Professional Practice & Development
Dimensions
Height: 234 mm
Width: 156 mm
Weight
453 gr
ISBN-13
978-1-138-15268-7 (9781138152687)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Jonathan Gabay
Gabay's Copywriters' Compendium
E-Book
10/2006
2nd Edition
Routledge
€59.49
Available for download
Jonathan Gabay
Gabay's Copywriters' Compendium
E-Book
10/2006
2nd Edition
Routledge
€59.49
Available for download
Book
08/2006
2nd Edition
Butterworth-Heinemann
€51.98
Shipment within 15-20 days
Person
J. Jonathan Gabay
Content
Introduction: Have genius, will travel - far; The creative briefing process; Mind your Ps and Qs; Vocabulary; Word usage; Spell well; Modern idioms; US language; Is it a bird? Is it a plane? No, it's a sloganeer!; Cliches - they're playing our song again; Portmanteau - copy blending; Rhyme time; All together now; Quotations; Wise sayings; Do your speak marketese?; Euphemisms; First come - first served; Similes; Metaphors; Tounge twisters; World data & conversion tables. Top Tips - top tips for great awareness; top tips to brain storm; top tips to 'sale' innovative copy; top tips to write reports; top tips to think creatively; top tips for great Web copy; top tips for great direct mail letters; top tips for viral copy; top tips for radio ads; top tips for book blurbs; top tips for release writing; top tips for response advertising; top tips for packaging copy; top tips for point of sale; top tips for great brochure copy; top tips for poster copy; top tips for multi-media text; top tips for video scripting. Appendices - Award winners (selection of award winning ads, key guidelines); Make contact; Addresses of leading creative and marketing organisations.