Consumers in Context
The BPM Research Program
Published on 29. January 2016
572 pages
978-1-317-33295-4 (ISBN)
Description
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.
The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question 'where does consumer choice take place?' by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer's mind in reaching rational decisions and choices.
Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question 'where does consumer choice take place?' by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer's mind in reaching rational decisions and choices.
Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Product notice
Reflowable
File size
6,81 MB
ISBN-13
978-1-317-33295-4 (9781317332954)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
04/2017
1st Edition
Routledge
€79.90
Shipment within 10-20 days
Book
09/2015
1st Edition
Routledge
€383.70
Shipment within 10-20 days
Person
Gordon Foxall
Content
List of figures; List of tables; Preface; Acknowledgements; Part 1: Introduction; 1. An approach to consumer psychology; Part 2: Provenance; 2. The treatment of 'attitude' in consumer research 3. Consumers' intentions and behaviour: a note on research and a challenge to researchers 4. Predicting consumer choice in new product development: attitudes, intentions and behaviour revisited 5. The behavioural analysis of consumer choice: issues for theory and research 6. Consumer theory: some contributions of a behavioural analysis of choice 7. The role of radical behaviourism in the explanation of consumer choice 8. Radical behaviourism and consumer research: theoretical promise and empirical problems; Part 3: Exposition; 9. Situated consumer behaviour: a behavioural interpretation of purchase and consumption 10. The Behavioural Perspective Model of purchase and consumption: from consumer theory to marketing management 11. The consumer situation: an integrative model for research in marketing 12. Environment-impacting consumer behaviour: an operant analysis 13. Behaviour analysis and consumer psychology 14. Consumer choice as an evolutionary process: an operant interpretation of adopter behaviour; Part 4: Denouement; 15. Science and interpretation in consumer research: a radical behaviourist perspective; Name index; Subject index
