Madvertising
1975-1985: The Inside Story Of Advertising's Wildest Decade
1st Edition
Published in January 2012
96 pages
978-1-908556-01-1 (ISBN)
Description
'ADVERTISING IS A PEOPLE BUSINESS. SO IS CANNIBALISM' This is the book that gives you the naked varnished truth about the glamorous, cut-throat world of advertising in the 1980s, where the goals are money, sex, power, awards - and finding a great new place for lunch. Everything is here, from the disaster behind the making of those familiar TV commercials to the bitchy in-fighting ('The Orient Express leaves for Venice at noon. Be under it'), how to get in, how to get out, how to market Old Thames Water twenty-six classic ways, all the dark secrets of that strange trade, whose slogans and images are our modern myths. For, as Oscar Wilde said, 'Only fools don't judge by appearances.' Plus! The slogans they couldn't use ('People are sticking to Kleenex', 'Hail Jaffa, King of the Juice', 'Fly to Bangkok and Phuket'), Great Hiccups and Cock-Ups, the Advertising Cost of Living Index, and much, much more can be found in this book from former ad man Martyn Forrester.
More details
Language
English
Place of publication
London
United Kingdom
Product notice
Reflowable
File size
3,44 MB
ISBN-13
978-1-908556-01-1 (9781908556011)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
One publisher called Martyn Forrester the most widely sold and unheard of author in Britain. His catalogue of Sunday Times bestsellers includes 12 ghosted autobiographies in the Top Ten (3 of them at No. 1); 3 humour titles at No. 1, and 14 other titles in the Top Three (3 of them at No. 1).
Before becoming a full-time writer, Martyn taught English, ran language schools in London and Madrid, and was an award-winning copywriter at several top ad agencies. In 1985 he quit advertising to write about advertising, and went on to help polar explorers, adventurers, train robbers and military heroes construct their memoirs. He has also produced more than seventy fiction and non-fiction titles under various pseudonyms, and co-written more than a dozen thrillers.
In his spare time, he has written screenplays, judged the BAFTAs, and script-doctored for publishers and film companies both sides of the Atlantic.
Before becoming a full-time writer, Martyn taught English, ran language schools in London and Madrid, and was an award-winning copywriter at several top ad agencies. In 1985 he quit advertising to write about advertising, and went on to help polar explorers, adventurers, train robbers and military heroes construct their memoirs. He has also produced more than seventy fiction and non-fiction titles under various pseudonyms, and co-written more than a dozen thrillers.
In his spare time, he has written screenplays, judged the BAFTAs, and script-doctored for publishers and film companies both sides of the Atlantic.
