Exceptional Customer Service
Exceed Customer Expectations to Build Loyalty & Boost Profits
Published on 18. August 2009
224 pages
978-1-4405-0435-8 (ISBN)
Description
When the going's tough, companies that survive will be those that build the greatest loyalty-by exceeding expectations. Yet, too often, companies ignore their customers' needs and wants. Today, industries like airlines, retail businesses, and restaurants are feeling consumer pushback.
With new, updated examples from more than fifty companies-from Chik-Fil-A restaurants to the Ritz-Carlton hotel chain to online retailer Zappos.com-this book shows managers how to go from so-so service to amazing service.
In today's market, customer service is a key competitive advantage. This book shows you how to expand your customer base when the industry is shrinking, use new media to reach consumers, and make a lasting, great impression on customers.
When businesses are fighting to survive, creating a great experience for customers isnit just important-it's essential.
With new, updated examples from more than fifty companies-from Chik-Fil-A restaurants to the Ritz-Carlton hotel chain to online retailer Zappos.com-this book shows managers how to go from so-so service to amazing service.
In today's market, customer service is a key competitive advantage. This book shows you how to expand your customer base when the industry is shrinking, use new media to reach consumers, and make a lasting, great impression on customers.
When businesses are fighting to survive, creating a great experience for customers isnit just important-it's essential.
More details
Other editions
Additional editions
Lisa Ford | David McNair | William Perry
Exceptional Customer Service
Exceed Customer Expectations to Build Loyalty and Boost Profits
Book
09/2009
2nd Edition
Adams Media Corporation
€32.39
Article exhausted; check different version
Lisa Ford | David McNair | Bill Perry
Exceptional Customer Service
Going Beyond Your Good Service to Exceed the Customer's Expectation
Book
01/2001
Adams Media Corporation
€32.39
Article exhausted; check for reprint
Person
An Adams Media author.
