How to Get Inside Someone's Mind and Stay There
The Small Business Owner's Guide to Content Marketing and Effective Message Creation
Published on 9. April 2018
184 pages
978-1-948198-46-2 (ISBN)
Description
Exploring and demystifying content marketing and providing proven and practical strategies for promotion and profit, How to Get Inside Someone's Mind and Stay There is for business owners, managers, and anyone with a need to market a product, a service, or even themselves! In this book, you will learn: how to identify your ideal customer; how to identify and create your key marketing messages; the right way to be remembered; and how to write for impact, engagement, and action.
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Jacky Fitt
How to Get Inside Someone's Mind and Stay There
The Small Business Owner's Guide to Content Marketing and Effective Message Creation
Book
04/2018
Business Expert Press
€20.30
Shipment within 3-4 weeks
Person
Jacky Fitt, trained in theatre design at the Royal Welsh College of Music and Drama, worked in theatre, film, and TV production before picking up a pen full time. Today, an experienced copywriter, award-winning author, and editor, Jacky is the co-director of The Big Ideas Collective, a TEDx speaker, and fellow of the Royal Society of Arts. Collaborating with entrepreneurs, business owners, individuals, and organizations to promote their ideas, services, and products, Jacky helps people make words work hard for them and their bottom line both in print and online.
Content
- Cover
- How to Get Inside Someone's Mind and Stay There: The Small Business Owner's Guide to Content Marketing and Effective Message Creation
- Contents
- Acknowledgments
- What Is This Book Going to Do for You?
- CHAPTER 1: What's in a Brand?
- CHAPTER 2: Drop the Pitch
- CHAPTER 3: Nobody Understands Me
- CHAPTER 4: What, Who, Why, How, and When?
- CHAPTER 5: Give to Get
- CHAPTER 6: Less Is More
- CHAPTER 7: What Makes Us Share?
- CHAPTER 8: Setting the Tone and Delivering the Goods
- CHAPTER 9: The Long and Short of It
- CHAPTER 10: Sticky Straplines
- CHAPTER 11: The Business Card
- CHAPTER 12: Successful Sales Copywriting Starts Here
- CHAPTER 13: Brochures
- CHAPTER 14: Press Releases and How to Write a Headline
- CHAPTER 15: Newsletters
- CHAPTER 16: Advertorials
- CHAPTER 17: Emails and Email Marketing
- CHAPTER 18: Websites
- CHAPTER 19: Social Media
- CHAPTER 20: Testimonials
- CHAPTER 21: Spit 'n' Polish
- CHAPTER 22: Ideas Factory
- CHAPTER 23: Que?
- CHAPTER 24: Briefing a Copywriter
- CHAPTER 25: A Word about Design
- Last Words
- Further Reading
- About the Author
- Index
- Ad Page
- Back Cover
