Emergence of Practitioner-Scholar Research

The first article extends the understanding of how individual traits impact employee engagement beyond the established Big Five model (conscientiousness, agreeableness, neuroticism, openness to experience, and extraversion) by examining a sixth dimension, honesty-humility. The second article sought to expand the market of a major Mexican agribusiness, ANSA, through value co-creation with the country's poorest farmers. The third article seeks clarity on the factors that increase acceptance of a leadership identity and influence a physician leader to participate in the leader role at a higher level. The fourth article unites research in cultural intelligence, core confidence, and multitasking to examine how these characteristics interplay in perceptions of global leadership effectiveness. The fifth article examines the physical social cues between buyer and seller in business-to-business marketing and introduces implicit bias as a moderator into the conceptual framework of the behavioral response to these cues. The sixth article develops a radical innovation launch model that shows the relationship of market, entrepreneurial and learning orientations with each other, with radical innovation launch marketing capabilities, and the subsequent effect on radical innovation launch success providing practitioners with best practices and contributing to current marketing theory. The seventh article investigates the moderating effects of business-to-business buyer personal characteristics on the relationship between sales activities and sales effectiveness. The eighth article reveals that user-generated ratings and reviews are an important source of information for luxury consumers to support their buying decision. The ninth article explores to what extent entrepreneurs value business accelerators, what contributes to this value and how these accelerators compare to traditional business incubators. The tenth article reveals the distance an employee relocates for a job has an impact on their voluntary turnover behavior, and one form of embeddedness, educational reimbursement, moderates this voluntary turnover relationship. The eleventh article strives to provide an answer to the question of how integration of the resources of various project partners in multi-supplier project networks can be shaped most successfully. The twelfth article examines the role of enhanced performance management practices as intervention mechanisms to disengagement. The last article looks at baby food pricing in Chinese cross-border e-commerce companies and finds consumers are reputation-ratings sensitive but not price sensitive.