Leading the Narrative
The Case for Strategic Communicaton
1st Edition
Published on 15. December 2011
192 pages
978-1-61251-069-9 (ISBN)
Description
Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.
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Book
12/2011
Naval Institute Press
€52.87
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Person
Mari K. Eder is a communications professional with more than thirty years of communication experience in the U.S. Army.
Content
- Intro
- Contents
- Foreword
- Preface
- Acknowledgments
- 1 Military Media Relations
- 2 Crisis Communication and Conflict Storytelling
- 3 Strategic Communication and the Battle of Ideas
- 4 Toward Strategic Communication
- 5 The Missing Element: Strategic Communication
- 6 The Golden Thread: Building Champions and Connections
- 7 The Toxic Information Environment
- 8 The Cowboy and the Soldier: Military Communication Ethics
- 9 The Cable, the Dish, and the Blog: Media Communication Ethics
- 10 Challenge to Change: Developing Leaders for the Twenty-First Century
- Appendix I: Fitzwater's Ten Commandments
- Appendix II: Department of Defense Principles of Information
- Notes
- Bibliography
- Index
