Leading the Narrative
The Case for Strategic Communicaton
Published on 15. December 2011
Book
Hardback
192 pages
978-1-61251-047-7 (ISBN)
Description
The Strategy of Communication is a primer on the art and science of strategic communication, covering the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual.
Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organisations, or military units.
About the Author
Maj. Gen. Mari K. Eder is a career public relations and communications professional in the U.S. Army with over 30 years of diverse communications experience with the Department of Defence. She is recognised internationally as an expert in strategic communication and has lectured and written extensively on the subject, both in the U.S and Europe.
Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organisations, or military units.
About the Author
Maj. Gen. Mari K. Eder is a career public relations and communications professional in the U.S. Army with over 30 years of diverse communications experience with the Department of Defence. She is recognised internationally as an expert in strategic communication and has lectured and written extensively on the subject, both in the U.S and Europe.
Reviews / Votes
While written primarily for a military audience this excellent little book is just as relevant to the wider world of commerce and beyond. Leaders of organizations operating within other parts of the maritime industry should study this fine book. The advice it contains will be very valuable to them." --AUSMarineMore details
Language
English
Place of publication
Annopolis
United States
Target group
College/higher education
Professional and scholarly
Illustrations
photo section
Dimensions
Height: 230 mm
Width: 152 mm
ISBN-13
978-1-61251-047-7 (9781612510477)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
12/2011
1st Edition
Naval Institute Press
€26.49
Available for download
Person
Maj. Gen. Mari K. Eder is a career public relations and communications professional in the U.S. Army with over 30 years of diverse communications experience with the Department of Defense. She is a recognized internationally as an expert in strategic communication and has lectured and written extensively on the subject, both in the U.S and Europe