Business Events
3rd Edition
Published on 30. April 2026
588 pages
978-1-040-51960-8 (ISBN)
Description
This book provides practical and theoretical content for the business events sector, covering corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies, and SMERF gatherings.
Thematic chapters focus on key topics such as destination marketing, education, sustainability, ethics and technology for business events.This new third edition has been extensively revised and updated to reflect recent developments in business events, including:
A new chapter focusing on business events in times of crisis, exploring the impacts of the Covid-19 pandemic on this sector.
New 'It's my job' testimonials offering practical insights from young people currently employed in business events.
New 'Discussion points' at the end of each chapter, offering topics for in-class discussions and coursework.
New international case studies illustrating exemplary examples of business events from throughout the world, including emerging destinations such as China, South America and the Middle East
Written in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism and hospitality management. It is also an indispensable resource for anyone entering employment in the business events sector for the first time.
Thematic chapters focus on key topics such as destination marketing, education, sustainability, ethics and technology for business events.This new third edition has been extensively revised and updated to reflect recent developments in business events, including:
A new chapter focusing on business events in times of crisis, exploring the impacts of the Covid-19 pandemic on this sector.
New 'It's my job' testimonials offering practical insights from young people currently employed in business events.
New 'Discussion points' at the end of each chapter, offering topics for in-class discussions and coursework.
New international case studies illustrating exemplary examples of business events from throughout the world, including emerging destinations such as China, South America and the Middle East
Written in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism and hospitality management. It is also an indispensable resource for anyone entering employment in the business events sector for the first time.
Reviews / Votes
"This new edition of Business Events reflects the author's unique ability to blend academic rigour with practical relevance, making it an indispensable guide for all who work, teach, or study within the events industry. Case studies from every continent, together with experts' perspectives, and thought-provoking discussion points at the end of each chapter, ensure that this volume remains an indispensable resource for students, professionals, and educators." - Dr Dusan Borovcanin, Singidunum University, Serbia"Dr. Davidson's publications have shaped both academic research and professional practice in business events, and his latest book offers a valuable resource for teaching, with new case-studies and discussion points that enhance learning and enrich the classroom experience. The new chapter on 'Business Events in Times of Crises' provides an insightful update to the field, analysing the effects of the pandemic and broader geopolitical disruptions on the industry."- Dr Maria Sanchez de Mora Vidal, European University of Valencia, Spain
"This new edition enhances and updates the already excellent Business Events, focusing on the major themes and issues affecting the industry today. Dr Davidson has the ability to present deeply informative and robustly researched content in an accessible and engaging style. As a result, this book is of value to both industry and academia, and promises to be a key text on Business Events programmes of study for years to come." - Joan McLatchie, Edinburgh Napier University
More details
Edition
3rd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
21 Tables, color; 15 Line drawings, color; 39 Halftones, black and white; 15 Illustrations, color; 39 Illustrations, black and white
File size
13,66 MB
ISBN-13
978-1-040-51960-8 (9781040519608)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Person
Rob Davidson is the Managing Director of MICE Knowledge, a consultancy specialising in research, education and training services for the business events industry. He is also a Visiting Professor at the Universita della Svizzera italiana and a Visiting Fellow at the University of Greenwich in London, UK.
Content
1. An Introduction to Business Events 2. Corporate Meetings 3. Association Conferences 4. SMERF Meetings 5. Awards Ceremonies 6. Political Meetings 7. Incentive Travel 8. Exhibitions 9. Corporate Hospitality 10. Destination Marketing for Business Events 11. Business Events Knowledge 12. Sustainability for Business Events 13. Business Events Ethics 14. Business Events Technology 15. Business Events in Times of Crises
