Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition
18th Edition
Published on 29. May 2025
1873 pages
978-1-292-47737-4 (ISBN)
Description
Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.
The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.
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Other editions
Additional editions
Fred David | Fred R. David | Forest R. David
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition
Book
04/2025
18th Edition
Pearson Education Limited
€84.99
Available immediately
Previous edition
Fred R. David | Forest R. David
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition
A Competitive Advantage Approach, Concepts and Cases, Global Edition
E-Book
05/2022
17th Edition
Pearson
€59.49
Available for download
Content
PART 1: OVERVIEW OF STRATEGIC MANAGEMENT
- The Nature of Strategic Management
- The Cohesion Case: McDonald's Corporation
- Business Vision and Mission
- The External Assessment
- The Internal Assessment
- Strategies in Action
- Strategy Analysis and Choice
- Implementing Strategies: Management and Marketing Issues
- Implementing Strategies: Finance and Accounting Issues
- Strategy Evaluation and Governance
- Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
- Global and International Issues
