Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition
Description
Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.
The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.
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Content
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The Nature of Strategic Management
- The Cohesion Case: McDonalds Corporation
- Business Vision and Mission
- The External Assessment
- The Internal Assessment
- Strategies in Action
- Strategy Analysis and Choice
- Implementing Strategies: Management and Marketing Issues
- Implementing Strategies: Finance and Accounting Issues
- Strategy Evaluation and Governance
- Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
- Global and International Issues