DBM-V Conference
Emerald Group Publishing Limited
Published on 14. March 2016
120 pages
978-1-78635-272-9 (ISBN)
Description
This ebook on destination branding and marketing comprises several thought-provoking papers that were presented at the fifth meeting of the Destination Branding and Marketing Conference (DBM-V) which took place in Macau in December 2014. The conference theme for DBM-V was "e;Building Enduring Place Brands"e; which, like those before it, endeavored to straddle theory development and practice.
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Persons
Content
- Cover
- Guest editorial
- Progress and trends in destination branding and marketing - a brief and broad review
- The relationship between brand strength and tourism intensity: empirical evidence from the EU capital cities
- What can a municipality offer to its residents? Value propositions and interactions in a place context
- From intended to projected destination image elements: the case of prefectures in China
- Exploring managerial perceptions of place brand associations in the US Deep South
- Rethinking destination image formation
- The role of hotel restaurants in gastronomic place branding
- Rebranding Macau: views of cultural industry insiders
- Leveraging nation branding opportunities through sport mega-events
