Stop, Think, Go, Do
How Typography and Graphic Design Influence Behavior
Published on 1. May 2012
224 pages
978-1-61058-389-3 (ISBN)
Description
This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. Stop, Think, Go, Do ispacked with arresting imagery from around the world that influences human behavior. Page after page, you'll find innovative messages that advocate, advise caution, educate, entertain, express, inform, play, and transform.
More details
Language
English
Place of publication
Beverly
United States
Publishing group
Quarto Publishing Group USA Inc
Illustrations
500
ISBN-13
978-1-61058-389-3 (9781610583893)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
05/2012
Rockport Publishers
€54.05
Article exhausted; check different version
Person
Kristin Cullen teaches graphic design at the University of Cincinnati and has also taught at the University of Illinois and the Rhode Island School of Design. For years, she worked as a designer at award-winning Chicago design firms, where she created a wide range of communication materials. She lives in Cincinnati, OH. http://www.kristincullen.com
Content
- Cover
- Title
- CONTENTS
- INTRODUCTION: STOP, GO, READ THIS!
- CHAPTER 1 INFORM: Graphic design focuses our eyes and mind on what is already instinctively hardwired.
- CHAPTER 2 ADVOCATE: The language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be.
- CHAPTER 3 PLAY: Play adds dimension to design, enabling the viewer to have more active participation in it.
- CHAPTER 4 CAUTION: Cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences.
- CHAPTER 5 ENTERTAIN: Much graphic design cannot afford neutrality
- it must grab attention in crowded environments.
- CHAPTER 6 EXPRESS: A manifesto should be a declaration of war against complacency. At the very least it should trigger thinking.
- CHAPTER 7 EDUCATE: Graphic design arguably is itself a grand portal to the process of education.
- CHAPTER 8 TRANSFORM: Transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous.
- ABOUT THE AUTHORS
- ACKNOWLEGMENTS
