Stop, Think, Go, Do
How Typography and Graphic Design Influence Behavior
Rockport Publishers
Published on 1. May 2012
Book
Paperback/Softback
224 pages
978-1-59253-766-2 (ISBN)
Description
This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. Stop, Think, Go, Do is packed with arresting imagery from around the world that influences human behavior. Page after page, youll find innovative messages that advocate, advise caution, educate, entertain, express, inform, play, and transform.
More details
Language
English
Place of publication
United States
Publishing group
Quarto Publishing Group USA Inc
Dimensions
Height: 229 mm
Width: 229 mm
ISBN-13
978-1-59253-766-2 (9781592537662)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
05/2012
Rockport Publishers
€38.99
Available for download
Persons
For 33 years, Steven Heller was an art director at the New York Times, originally on the OpEd Page, and for almost 30 of those years with the New York Times Book Review. Currently, he is co-chair of the MFA Designer as Author Department, Special Consultant to the President of SVA for New Programs, and writes the Visuals column for the New York Times Book Review. He was the recipient of the Smithsonian Cooper-Hewitt, National Design Museum's 2011 Design Mind Award. He writes frequently for Metropolis and other design magazines, and is author, co-author, and editor of over 100 books on design and popular culture. He also writes The Daily Heller blog (imprint.printmag.com/daily-heller). He lives in New York City. Visit him online at www.hellerbooks.com.Mirko Ilic is founder of Mirko Ilic Corp., in New York City. He has received medals from Society of Illustrators, Society of Publication Designers, Art Directors Club, I.D. Magazine, and Society of Newspaper Design. Ilic is co-author of The Anatomy of Design with Steven Heller and co-author of The Design of Dissent with Milton Glaser. http://www.mirkoilic.com