
Creative Destruction
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Through an array of colorful examples from the areas where globalization's critics have been most vocal, Cowen asks what happens when cultures collide through trade, whether technology destroys native arts, why (and whether) Hollywood movies rule the world, whether "globalized" culture is dumbing down societies everywhere, and if national cultures matter at all. Scrutinizing such manifestations of "indigenous" culture as the steel band ensembles of Trinidad, Indian handweaving, and music from Zaire, Cowen finds that they are more vibrant than ever--thanks largely to cross-cultural trade.
For all the pressures that market forces exert on individual cultures, diversity typically increases within society, even when cultures become more like each other. Trade enhances the range of individual choice, yielding forms of expression within cultures that flower as never before. While some see cultural decline as a half-empty glass, Cowen sees it as a glass half-full with the stirrings of cultural brilliance. Not all readers will agree, but all will want a say in the debate this exceptional book will stir.
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Content
1. Trade between Cultures 1
2. Global Culture Ascendant: The Roles of Wealth and Technology 19
3. Ethos and the Tragedy of Cultural Loss 47
4. Why Hollywood Rules the World, and Whether We Should Care 73
5. Dumbing Down and the Least Common Denominator 102
6. Should National Culture Matter? 128
References 153
Index 173
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