Creative Destruction
How Globalization Is Changing the World's Cultures
Will be published approx. on 21. March 2004
Book
Paperback/Softback
192 pages
978-0-691-11783-6 (ISBN)
Description
A Frenchman rents a Hollywood movie. A Thai schoolgirl mimics Madonna. Saddam Hussein chooses Frank Sinatra's "My Way" as the theme song for his fifty-fourth birthday. It is a commonplace that globalization is subverting local culture. But is it helping as much as it hurts? In this strikingly original treatment of a fiercely debated issue, Tyler Cowen makes a bold new case for a more sympathetic understanding of cross-cultural trade. Creative Destruction brings not stale suppositions but an economist's eye to bear on an age-old question: Are market exchange and aesthetic quality friends or foes? On the whole, argues Cowen in clear and vigorous prose, they are friends. Cultural "destruction" breeds not artistic demise but diversity. Through an array of colorful examples from the areas where globalization's critics have been most vocal, Cowen asks what happens when cultures collide through trade, whether technology destroys native arts, why (and whether) Hollywood movies rule the world, whether "globalized" culture is dumbing down societies everywhere, and if national cultures matter at all.
Scrutinizing such manifestations of "indigenous" culture as the steel band ensembles of Trinidad, Indian handweaving, and music from Zaire, Cowen finds that they are more vibrant than ever--thanks largely to cross-cultural trade. For all the pressures that market forces exert on individual cultures, diversity typically increases within society, even when cultures become more like each other. Trade enhances the range of individual choice, yielding forms of expression within cultures that flower as never before. While some see cultural decline as a half-empty glass, Cowen sees it as a glass half-full with the stirrings of cultural brilliance. Not all readers will agree, but all will want a say in the debate this exceptional book will stir.
Scrutinizing such manifestations of "indigenous" culture as the steel band ensembles of Trinidad, Indian handweaving, and music from Zaire, Cowen finds that they are more vibrant than ever--thanks largely to cross-cultural trade. For all the pressures that market forces exert on individual cultures, diversity typically increases within society, even when cultures become more like each other. Trade enhances the range of individual choice, yielding forms of expression within cultures that flower as never before. While some see cultural decline as a half-empty glass, Cowen sees it as a glass half-full with the stirrings of cultural brilliance. Not all readers will agree, but all will want a say in the debate this exceptional book will stir.
Reviews / Votes
"Mr. Cowen's point, argued neatly in Creative Destruction, is that the invasion works both ways. Indeed, it has for such a long time that it is hard to say exactly where one culture begins and another ends. Wherever people are, almost all the cultural products that they think of as indigenous owe their existence to the cultural exchange brought about by trade."--David R. Henderson, Wall Street Journal "A short but rich study... The book's basic point is that cultural globalization can increase the diversity of choices for the individual while reducing the diversity between societies across the globe... Mr. Cowen underscores that cultural globalization is and always has been a dynamic process... It can be an unsettling, disruptive process, but Mr. Cowen's book argues persuasively that it is a more creative way to go than the misguided cultural nostalgia peddled by the anti-globalization crowd."--David R. Sands, The Washington Times "Cowen has created a text at once impressively academic and thoroughly accessible."--Library Journal "Cowen's thesis is that diversity within society is heightened by globalization, at the same time that diversity across societies, as he puts it, is diminished... His book is an attempt to take a realistic look at the changes wrought by today's market-driven, free trade-oriented world."--Philip Marchand, The Toronto Star "Cowen argues that global trade and communication are enriching all the world's cultures and that there's no such thing as cultural authenticity... In fact, Cowen believes that commerce and art are allies. And he contends that because commerce is driving technology, ideas, goods, services and people across borders more freely than ever before, we are in the midst of an unprecedented boom in creativity all over the world. The quality, quantity and variety of cultural output is greater than ever; if there is more dreck, there is also more genius. And more people have more access to it than ever, at lower prices, regardless of where they live."--Daniel Akst, Los Angeles TimesMore details
Language
English
Place of publication
New Jersey
United States
Target group
Professional and scholarly
College/higher education
Product notice
Paperback (trade)
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 11 mm
Weight
301 gr
ISBN-13
978-0-691-11783-6 (9780691117836)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
05/2019
1st Edition
Princeton University Press
€34.49
Available for download
Person
Tyler Cowen is Holbert C. Harris Professor of Economics at George Mason University, where he is General Director of the Mercatus Center and the James M. Buchanan Center for Political Economy. His books include "What Price Fame?", "In Praise of Commercial Culture", and "Risk and Business Cycles".
Content
Acknowledgments ix 1. Trade between Cultures 1 2. Global Culture Ascendant: The Roles of Wealth and Technology 19 3. Ethos and the Tragedy of Cultural Loss 47 4. Why Hollywood Rules the World, and Whether We Should Care 73 5. Dumbing Down and the Least Common Denominator 102 6. Should National Culture Matter? 128 References 153 Index 173