Starting a Business All-In-One For Dummies
Published on 15. April 2015
600 pages
978-1-119-04907-4 (ISBN)
Description
All the practical advice you need for starting a business
Starting a business? Don't sweat it! Reflecting today's uniqueopportunities and challenges, Starting a Business All-In-One ForDummies is packed with everything you need to manage yourpersonal and business risks and successfully navigate your firstyear in business. Written in plain English and packed with simple,step-by-step instructions, it shows you how to start up your dreambusiness from scratch, write a winning business plan, securefinancing, manage your risks successfully, navigate your first yearof operation, and much more!
The information inside is amassed from 11 bestselling ForDummies books, covering everything from franchising and home-basedbusinesses to bookkeeping, accounting, branding, and marketing. Ifyou're a go-getter looking for a way to launch a great idea and beyour own boss, Starting a Business All-In-One For Dummiesprepares you to beat the odds and become successful in yoursector.
* Covers proven strategies on successfully branding and marketingyour business
* Includes step-by-step guidance on keeping on top of thebooks
* Provides coverage of employee engagement and motivatingemployees
* Offers helpful hints for overcoming obstacles in starting abusiness
Whether you're an aspiring entrepreneur or an expert looking toinnovate, Starting a Business All-In-One For Dummies is theonly reference you'll need to start a business from the groundup.
More details
Other editions
Additional editions
Consumer Dummies
Starting a Business All-In-One For Dummies
Book
06/2015
Wiley
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Content
Introduction 1
Book I: From Idea to Reality 5
Chapter 1: Your Business in Context 7
Chapter 2: Refining and Defining Your Business Idea 27
Chapter 3: Creating a Business Model 45
Chapter 4: Finding Your Target Market 63
Chapter 5: Considering a Franchise 79
Book II: Planning for Your Business 97
Chapter 1: Writing a Business Plan 99
Chapter 2: Finding the Funding 115
Chapter 3: Setting Your Franchise's Wheels in Motion 135
Chapter 4: Starting a Home?]Based Business 163
Chapter 5: Creating a Website for Your Business 191
Chapter 6: Starting with the Right Legal Structure 221
Book III: Managing Your Finances 235
Chapter 1: Setting Up the Books 237
Chapter 2: Understanding Your P&L 263
Chapter 3: Working with Cash Flow and Staying Solvent 287
Chapter 4: Controlling Costs and Budgeting 321
Chapter 5: Satisfying the Tax Man 357
Book IV: Managing Your Business 363
Chapter 1: Tackling the Hiring Process 365
Chapter 2: Setting Goals 383
Chapter 3: Embracing Corporate Social Responsibility 395
Chapter 4: Managing with Technology 405
Chapter 5: Developing Employees Through Coaching and Mentoring 415
Chapter 6: Delegating to Get Things Done 431
Book V: Marketing and Promotion 443
Chapter 1: Optimizing Your Marketing Program 445
Chapter 2: Strengthening Your Marketing Strategy 461
Chapter 3: Taking Stock of Your Business Image 477
Chapter 4: Forging Your Brand 491
Chapter 5: Creating Marketing Communications That Work 507
Chapter 6: Social Marketing: Facebook, Pinterest, Twitter, and Blogs 525
Index 537
