Starting a Business All-In-One For Dummies

Introduction 1
Book I: From Idea to Reality 5
Chapter 1: Your Business in Context 7
Chapter 2: Refining and Defining Your Business Idea 27
Chapter 3: Creating a Business Model 45
Chapter 4: Finding Your Target Market 63
Chapter 5: Considering a Franchise 79
Book II: Planning for Your Business 97
Chapter 1: Writing a Business Plan 99
Chapter 2: Finding the Funding 115
Chapter 3: Setting Your Franchise's Wheels in Motion 135
Chapter 4: Starting a Home?]Based Business 163
Chapter 5: Creating a Website for Your Business 191
Chapter 6: Starting with the Right Legal Structure 221
Book III: Managing Your Finances 235
Chapter 1: Setting Up the Books 237
Chapter 2: Understanding Your P&L 263
Chapter 3: Working with Cash Flow and Staying Solvent 287
Chapter 4: Controlling Costs and Budgeting 321
Chapter 5: Satisfying the Tax Man 357
Book IV: Managing Your Business 363
Chapter 1: Tackling the Hiring Process 365
Chapter 2: Setting Goals 383
Chapter 3: Embracing Corporate Social Responsibility 395
Chapter 4: Managing with Technology 405
Chapter 5: Developing Employees Through Coaching and Mentoring 415
Chapter 6: Delegating to Get Things Done 431
Book V: Marketing and Promotion 443
Chapter 1: Optimizing Your Marketing Program 445
Chapter 2: Strengthening Your Marketing Strategy 461
Chapter 3: Taking Stock of Your Business Image 477
Chapter 4: Forging Your Brand 491
Chapter 5: Creating Marketing Communications That Work 507
Chapter 6: Social Marketing: Facebook, Pinterest, Twitter, and Blogs 525
Index 537