
The Adsense Code
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Content
- Cover
- INDEX
- RAVE REVIEWS
- LETTER FROM THE AUTHOR
- INTRODUCTION
- 1 GETTING STARTED WITH GOOGLE ADSENSE
- 1.1 THE BASICS: BUILDING YOUR SITE
- 1.2 NAMING YOUR SITE
- 1.3 CHOOSING A HOSTING SERVICE
- 1.4 DESIGNING THE SITE
- 1.5 CREATING CONTENT
- 1.6 SEARCH ENGINE OPTIMIZATION
- 1.7 LINKS
- 1.8 ADSENSE - MAKING THE MONEY!
- 1.9 GOOGLE POLICIES
- 1.10 AS EASY AS 1-2-3!
- 2 HOW TO "TWEAK" YOUR ADS TO MAKE THEM "CLICK"!
- 2.1 AD FORMATS: "DRESS" YOUR ADS FOR SUCCESS!
- 2.2 DON'T "LOOK" LIKE AN AD
- 2.3 MEET THE ADSENSE FAMILY
- 2.4 TEXT ADS - GOOGLE'S FINEST
- 2.5 IMAGE ADS - BUILT TO BE IGNORED
- 2.6 LINK UNITS - GREAT LITTLE STOCKING FILLERS
- 2.7 EXPANDED TEXT ADS - SHRINKING CONTROL OR EXPANDED INCOME?
- 3 USING COLORS TO INCREASE YOUR CLICKS
- 3.1 DESIGN YOUR WEBSITE TO HIGHLIGHT ADSENSE
- 3.2 MAKE THE BORDER GO!
- 3.3 TEXT IS DESIGN TOO!
- 3.4 BLUE IS BEST
- 3.5 WHERE DID MY URL GO?
- 3.6 DELIBERATE MISMATCHING
- 4 HOW TO MAXIMIZE VISIBILITY AND RESPONSE
- 4.1 AD PLACEMENT: WHERE TO PUT YOUR ADS?
- 4.2 GO WITH THE 'FLOW'
- 4.3 ABOVE THE FOLD
- 4.4 USING TABLES
- 4.5 COMPLEMENTING YOUR ADS
- 5 CONTROLLING YOUR ADS
- 5.1 ATTRACTING RELEVANT ADS
- 5.2 KEEP THE TITLE, DIRECTORY AND HEADLINES RELEVANT
- 5.3 FINDING KEYWORDS
- 5.4 KEYWORD DENSITY
- 5.5 KEYWORD PLACEMENT
- 5.6 KEYWORD FRAMES
- 5.7 SECTION TARGETING
- 5.8 NO 'BAITING'!
- 5.9 CHANGING METATAGS
- 5.10 INVITING THE ROBOT
- 5.11 PUBLIC SERVICE ADS
- 5.12 BLOCKING ADS
- 5.13 "ADVERTISE ON THIS SITE
- 5.14 DOES LOCATION MATTER FOR CPM ADS?
- 6 CATCH FICKLE VISITORS WITH THE GOOGLE SEARCH BOX
- 6.1 FINDING MONEY WITH SEARCH
- 6.2 LEARN HOW TO ADD GOOGLE SEARCH TO YOUR WEB PAGE
- 6.3 TO SEARCH OR NOT TO SEARCH
- 6.4 HOME PAGE SEARCHING
- 6.5 CUSTOMIZING YOUR SEARCH
- 7 ADSENSE AND FIREFOX REFERRAL PROGRAMS
- 7.1 REFERRING FOR ADSENSE
- 7.2 FIRING UP FIREFOX
- 8 USING MULTIPLE AD BLOCKS
- 8.1 HOW MANY ADS IS TOO MANY?
- 8.2 WHAT TO DO WITH THREE AD UNITS
- 8.3 WHERE TO PUT THE SEARCH BOXES
- 8.4 GOOGLE IS MEAN WITH THE LINK UNITS
- 8.5 PUT REFERRAL BUTTONS NEAR AD UNITS
- 8.6 PUTTING IT ALL TOGETHER
- 8.7 PUTTING MULTIPLE ADS IN ARTICLES
- 8.8 PUTTING MULTIPLE ADS IN BLOGS
- 8.9 PUTTING MULTIPLE ADS IN MERCHANT SITES
- 9 BUILDING CONTENT
- 9.1 WRITING CONTENT
- 9.2 MAKING BUCKS WITH BLOGS
- 9.3 ADDING ADSENSE TO YOUR BLOG
- 9.4 OLD CONTENT
- 9.5 VOLUNTEER WRITERS
- 9.6 BUILD THOUSANDS OF PAGES WITH OTHER PEOPLE'S CONTENT
- 9.7 ADD PUBLIC DOMAIN WORKS TO YOUR SITE
- 9.8 ADSENSE IN RSS FEEDS
- 9.9 USE YOUR NEWSLETTER TO DRIVE TRAFFIC!
- 9.10 BUYING CONTENT/HIRING WRITERS
- 9.11 AUTOMATED CONTENT
- 10 RESPONSE TRACKING: YOUR HIDDEN POT OF ADSENSE GOLD!
- 10.1 HOW TO TRACK WITH CHANNELS
- 10.2 HOW TO CREATE A CHANNEL
- 10.3 HOW TO READ YOUR SERVER LOGS
- 10.4 TRACKING TOOLS
- 11 SMART PRICING... AND WHAT IT MEANS FOR YOUR INCOME
- 11.1 WHAT GOOGLE HAS SAID ABOUT SMART PRICING
- 11.2 WHAT ELSE DO WE KNOW ABOUT SMART PRICING?
- 11.3 STRATEGIES TO BENEFIT FROM SMART PRICING
- 12 HOW TO MAKE ADSENSE WORK WITH INTERNET COMMUNITIES
- 12.1 GOOGLE'S FORUM HEAT MAP
- 13 HOW TO READ YOUR VISITORS LIKE A BOOK
- 13.1 MAKING SENSE OF STATS, LOGS AND REPORTS
- 13.2 THE MOST IMPORTANT STAT OF ALL
- 13.3 OPTIMUM CTR
- 13.4 ADSENSE ARBITRAGE
- 13.5 WORDTRACKER
- 14 WHAT TO DO BEFORE YOU APPLY TO GOOGLE ADSENSE
- 14.1 DON'T BUILD A WEBSITE THAT SPECIFICALLY TARGETS SEARCH SPIDERS, WITH NOTHING UNIQUE TO OFFER HUMAN VISITORS
- 14.2 DON'T BUILD A WEBSITE JUST TO MAKE MONEY FROM ADSENSE
- 14.3 PROVIDE TARGETED CONTENT THAT WILL HELP GOOGLE ADVERTISERS TO CAPITALIZE YOUR TRAFFIC
- 14.4 DON'T BUILD A WEBSITE SPECIFICALLY TO TARGET HIGH-VALUE KEYWORDS UNLESS YOU PLAN ON DEVELOPING QUALITY CONTENT!
- 14.5 WEBSITES THAT RANK HIGHER IN A GOOGLE SEARCH (SERPS) WILL GET A BETTER PER-CLICK PAYOUT THAN WEBSITES WHICH RANK LOWER FOR THE SAME SEARCH TERM
- 14.6 INCREASE 'READINESS TO BUY'
- 14.7 DON'T CUT CORNERS!
- 15 RECOMMENDED RESOURCES: TRY THESE TOOLS AND ADSENSE UTILITIES (SOME ARE FREE!)
- 15.1 TEST YOUR METTLE WITH THE ADSENSE SANDBOX!
- 15.2 GOOGLE ADSENSE PREVIEW TOOL
- 15.3 OVERTURE BIDTOOL
- 15.4 OVERTURE KEYWORD SUGGESTION TOOL
- 15.5 ULTIMATE SEO TOOL
- 15.6 GOOGLE ADWORDS TRAFFIC ESTIMATOR AND BID TOOL
- 15.7 KEYWORD RANKINGS TOOL
- 15.8 MASS KEYWORDS SEARCH
- 15.9 GUIDE TO GOOGLE-FRIENDLY DESIGN
- 16 KEEPING TRACK OF WHAT WORKS - AND WHAT DOESN'T WORK - FOR YOU!
- 16.1 A SAMPLE ADSENSE JOURNAL
- 17 OTHER CONTEXTUAL ADVERTISING PROGRAMS
- 17.1 KONTERA - MAKING YOUR WORDS PAY
- 17.2 CHITIKA - ALL MALLS, MORE MONEY
- 17.3 CONTEXTCASH - AFFILIATE REVENUE THE EASY WAY
- 17.4 YAHOO! PUBLISHER NETWORK
- 17.5 ADBRITE
- 17.6 KANOODLE - BRIGHT ADS
- 17.7 SEARCHFEED
- 18 GETTING TRAFFIC TO YOUR WEB SITE
- 18.1 ADVERTISING
- 18.2 RECIPROCAL LINKING
- 18.3 SEND A FRIEND
- 18.4 OFFLINE MARKETING
- 18.5 PROMOTING YOUR BLOG
- 18.6 PUBLIC RELATIONS AND PUBLICITY
- 18.7 LEARN FROM A PRO
- 19 SEARCH ENGINE OPTIMIZATION
- 19.1 ROBOT.TXT
- 19.2 TITLES AND URLS
- 19.3 LINKS
- 19.4 CREATE GATEWAYS
- 19.5 AUTOMATIC SUBMISSIONS
- 19.6 SEO TOOLS
- 19.7 A WORD ABOUT CLOAKING
- 20 ADSENSE NO-NOS
- 20.1 WHAT TO DO IF YOUR ADSENSE ACCOUNT GETS CLOSED
- 21 STAYING UP TO DATE AND LEARNING THE LATEST ADSENSE TIPS
- 22 CASE STUDIES
- 22.1 FREEAFTERREBATE.INFO - UNMISSABLE ADS
- 22.2 GREAT IDEAS FOR INTEGRATION FROM THE IDEA BOX
- 22.3 GIFTS-911.COM GETS EMERGENCY TREATMENT WITH MULTIPLE AD UNITS
- 22.4 STELLAAWARDS - A PRIZE WINNING DESIGN
- CONCLUSION
- FOR OUR READERS
- LEGALESE
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