
The AdSense Code
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Content
- Intro
- Cover
- Title
- Copyright
- Legalese
- Dedication
- Contents
- Letter From the Author
- Introduction
- Part 1 Getting Started with Google Adsense
- 1. Getting Started with Google Adsense
- 1.1 The Basics: Building Your Site
- 1.2 Naming and Hosting Your Site
- 1.3 Designing the Site
- 1.4 Creating Content
- 1.5 Getting Started with Blogger.com
- 1.6 Or Google's Page Creator
- 1.7 Search Engine Optimization
- 1.8 Links
- 2. Adsense - Making the Money!
- 2.1 What is Adsense?
- 2.2 Signing Up Made Easy
- 2.3 Google Policies
- 2.4 As Easy as 1-2-3!
- 3. How to "Tweak" Your Ads to Make Them "Click"!
- 3.1 AD Formats: "Dress" Your ADs For Success!
- 3.2 Don't "Look" Like an AD
- 3.3 Meet the Adsense Family
- 3.4 Text ADs - Google's Finest
- 3.5 Next and Previous Buttons for Browsing ADs
- 3.6 Image ADs - Built to be Ignored
- 3.7 Video ADs
- 3.9 Link Units - Great Little Stocking Fillers
- 3.10 Expanded Text ADs - Shrinking Control or Expanded Income?
- 3.11 Seasons Greeting with Themed Units
- 4. Using Colors to Increase Your Clicks
- 4.1 Design Your Website to Highlight ADSENSE
- 4.2 Make the Border Go!
- 4.3 Text is Design Too!
- 4.4 Blue is Best
- 4.5 Where Did My Url Go?
- 4.6 Deliberate Mismatching
- 4.7 Changing the Look of Your ADs
- 5. How to Maximize Visibility and Response
- 5.1 AD Placement: Where to Put Your ADs?
- 5.2 Go With the 'Flow'
- 5.3 Above the Fold
- 5.4 Using Tables
- 5.5 Complementing Your ADs
- 6. Controlling Your ADs
- 6.1 Attracting Relevant ADs
- 6.2 Keep the Title, Directory and Headlines Relevant
- 6.3 Finding Keywords
- 6.4 Keyword Density
- 6.5 Keyword Placement
- 6.6 Keyword Frames
- 6.7 Section Targeting
- 6.8 No 'Baiting'!
- 6.9 Changing Metatags
- 6.10 Inviting the Robot
- 6.11 Google ADs Preview
- 6.12 Public Service ADs
- 6.13 Blocking ADs
- 6.14 Placement Targeting
- 6.15 Does Location Matter for CPM ADs?
- 7. Quickstart Adsense: A Step-By-Step Guide
- 7.1 Adsense Quickstart Guide #1: Building a Blog
- 7.2 Adsense Quickstart Guide #2: Building an AD-Supported Commercial Site With ZLIO
- 7.3 Adsense Quickstart Guide #3: Building a Site From Scratch
- Part 2 Beyond Basic ADs
- 8. Catch Fickle Visitors with the Google Search Box
- 8.1 Finding Money with Search
- 8.2 Learn How to Add Google Search to Your Web Page
- 8.3 Your Sites. or the World Wide Web
- 8.4 Flavoring Your Search Results
- 8.5 Customizing Your Search Box
- 8.6 Search Results Have Style!
- 8.7 To Search or Not to Search
- 8.8 Home Page Searching
- 9. Become a Commission Seller with Affiliate Programs
- 9.1 Pay-Per-Click, Cost-Per-Mille AND Cost-Per-Action. Three Complementary Ways to Monetize Your Site
- 9.2 Google's Affiliate Network
- 9.3 Become an Amazon Associate
- 9.4 How to Really Make Money with an Affiliate Program
- 10. Using Multiple AD Blocks
- 10.1 How Many ADs is Too Many?
- 10.2 What to do With Three AD Units
- 10.3 Where to Put the Search Boxes
- 10.4 Google is Generous with the Link Units
- 10.5 Put Affiliate ADs Near the Recommendation
- 10.6 Putting it All Together
- 10.7 Putting Multiple ADs in Articles
- 10.8 Putting Multiple ADs in Blogs
- 10.9 Putting Multiple ADs in Merchant Sites
- 10.10 Ordering Your ADs
- 11. Building Content
- 11.1 Writing Content
- 11.2 Making Bucks with Blogs
- 11.3 Adding Adsense to Your Blog
- 11.4 Old Content
- 11.5 Volunteer Writers
- 11.6 Build Thousands of Pages with Other People's Content
- 11.7 Add Public Domain Works to Your Site
- 11.8 Buying Content/Hiring Writers
- 11.9 Automated Content
- 11.10 Google's Video Content
- 11.11 Adsense for Games
- 11.12 Earning From Creative Commons Images
- 11.13 Adsense For Domains
- 12. Delivering Content - Adsense Beyond Websites!
- 12.1 Adsense in RSS Feeds
- 12.2 Adsense on Mobile Phones
- 12.3 Use Your Newsletter to Drive Traffic!
- Part 3 Following the Figures
- 13. How to Read Your Visitors Like a Book
- 13.1 Making Sense of Stats, Logs and Reports.
- 13.2 The Most Important Stat of All
- 13.3 Optimum Ctr
- 14. Response Tracking: Your Hidden Pot of Adsense Gold!
- 14.1 How to Track with Channels
- 14.2 How to Create a Url Channel
- 14.3 How to Create a Custom Channel
- 14.4 What Custom Channels Should You Create?
- 14.5 Creating Multiple Channels
- 14.6 Your Channel Names - How to Keep Your Channels Secret and Win Channel Targeted ADs
- 14.7 Pick Up Separate Stats For Link Units
- 14.8 How to Read Your Server Logs
- 14.9 Fast Decision-Making with A/B Testing
- 14.10 The Easy Way to Make Changes!
- 14.11 Tracking Tools
- 14.12 Making Sense of Google Analytics
- 14.13 Adsense Arbitrage
- 14.14 Wordtracker
- 15. Smart Pricing. and What it Means For Your Income
- 15.1 What Google Has Said About Smart Pricing
- 15.2 What Else do we Know About Smart Pricing?
- 15.3 Strategies to Benefit From Smart Pricing
- 16. How to Make Adsense Work with Internet Communities and Commercial Sites
- 16.1 Google's Forum Heat Map
- 17. What to do Before You Apply to Google Adsense - Guidelines For New Web Publishers
- 17.1 Don't Build a Website That Targets Search Spiders and Have Nothing Unique to Offer Human Visitors
- 17.2 Don't Build a Website Just to Make Money From Adsense
- 17.3 Provide Targeted Content That Will Help Google's Advertisers to Capitalize on Your Traffic
- 17.4 Don't Build a Website Specifically to Target High-Value Keywords Unless you Plan on Developing Quality Content!
- 17.5 Do the Seo Thing
- 17.6 Increase 'Readiness to Buy'
- 17.7 Don't Cut Corners!
- Part 4 Advanced Tools and Techniques
- 18. Recommended Resources: Try These Tools and Adsense Utilities (Some are Free!)
- 18.1 Test Your Mettle with the Adsense Sandbox!
- 18.2 Google Adsense Preview Tool
- 18.3 Google Adwords Traffic Estimator and Bid Tool
- 19. Keeping Track of What Works - and What Doesn't Work - For You!
- 19.1 How to Keep an Adsense Journal
- 20. Other Contextual Advertising Programs and How to Use Them with Adsense
- 20.1 Kontera - Making Your Words Pay
- 20.2 Intellitxt's Eye-Catching ADs
- 20.3 Chitika Premium - Different ADs For Different Users
- 20.4 Yahoo! Publisher Network
- 20.5 Adbrite
- 20.6 Kanoodle - Bright ADs
- 20.7 Searchfeed
- 20.8 The Big Boys: Ebay and Microsoft
- 20.9 A Comprehensive AD Strategy For Your Website
- 20.10 Comprehensive AD Strategies the Easy Way with Google AD Manager
- 21. Getting Traffic to Your Web Site
- 21.1 Advertising
- 21.2 Reciprocal Linking
- 21.3 Send a Friend
- 21.4 Offline Marketing
- 21.5 Promoting Your Blog
- 21.6 Public Relations and Publicity
- 21.7 Generating Traffic with Social Media Sites
- 22. Search Engine Optimization
- 22.1 Robot.Txt
- 22.2 Titles and Urls
- 22.3 Links
- 22.4 Create Gateways
- 22.5 Automatic Submissions
- 22.6 Seo Tools
- 22.7 A Word About Cloaking
- 22.8 Trafficandconversion.com
- Part 5 Quick Tips
- 23. Adsense Prohibitions, Mistakes and Problems
- 23.1 The Difference Between Invalid Clicks and Fraudulent Clicks
- 23.2 The Biggest Mistakes that Adsense Publishers Make. and How to Avoid Them
- 23.3 What to Do if Your Adsense Account Gets Closed
- 24. Troubleshooting - What to Do if You're Not Getting the Results you Want
- 24.1 Low Revenues
- 24.2 Low Traffic Levels
- 24.3 Low Clickthrough Rates
- 24.4 Low Click Price
- 24.5 Low AD Relevance
- 24.6 Too Many Public Service ADs
- 24.7 My ADs Have Disappeared!
- 24.8 Too Few ADs in a Unit
- 24.9 I'm Not getting Any Ads At All
- 24.10 I Still Need Help!
- 25. Staying Up to Date and Learning the Latest Adsense Tips
- 26. Case Studies
- 26.1 Journeyaustralia.com - Unmissable ADs Down Under
- 26.2 Great Ideas For Integration From Freeafterrebate.info
- 26.3 Gifts-911.Com Gets Emergency Treatment with Multiple AD Units
- 26.4 Offshorebankingcentral.com Brings Home the Bacon
- 26.5 Subtle AD Linking at Sudoku Links
- 26.6 GO4TH.org Takes Adsense Forward
- 26.7 Matching Articles to ADs. and Cell Phones
- 26.8 Brewing Up Profits with Herbal Tea
- 26.9 Whispy Makes AD Units Disappear!
- 26.10 Mixing Adsense with Kontera on Dealofday.com
- Conclusion
- Glossary
- Bonus
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