
Cognitive Interviewing Practice
Description
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The book provides a justification for the importance of question testing and evaluation and discusses the position of cognitive interviewing in relation to other questionnaire development and evaluation techniques. Throughout the book, the focus is on providing practical and hands-on guidance around elements such as sampling and recruitment, designing probes, interviewing skills, data management and analysis and how to interpret the findings and use them to improve survey questions and other documents. The book also covers cognitive interviewing in different survey modes, in cross national, cross cultural and multilingual settings and discusses some other potential uses of the method.
Reviews / Votes
A goldmine of good advice for any researcher planning to use cognitive interviewing to test survey questions or other materials. The authors' vast experience shines through, as do common sense and clarity of thought. Highly recommended. -- Peter Lynn Full of practical real life examples and 'top tip' bullet points, the book reveals the wide remit in which cognitive interviewing can be used. -- Pamela Campanelli ...This is a highly valuable book for practitioners - whether new to the method or old hands. It equally serves those who need to have their questionnaires tested to understand the method and assess to what extent, how and when its application can be useful. -- Dorothee Behr, cross-cultural survey methodologist at GESIS - Leibniz Institute for the Social Sciences, Germany This book is necessary for all scientists who develop or translate questionnaires and use the methods of survey and interview. The book presents thoroughly the problems related to item generation, formulation of questions and decision-making regarding the final form of the questionnaire before the main study. It gives detailed guidelines how to conduct the pilot study and to use in the best way its findings for the goals of the main study. These topics are often underestimated in the process of practical work in the area of psychological measurements. Psychologists, as well as sociologists and all scientists who develop and use questionnaires in their work could profit from the recommendations given in this book. -- Stanislava Yordanova StoyanovaMore details
Other editions
Additional editions

Person
Content
Cognitive Interviewing: Origin, Purpose and Limitations
Other Pretesting Methods
How to Conduct a Cognitive Interiewing Project
Planning a Cognitive Interviewing Project
Sampling and Recruitment
Developing Interview Protocols
Conducting Cognitive Interviews
Data Management
Analysis and Interpretation
Application of Findings
Cognitive Interviewing in Practice
Survey Mode and its Implications for Cognitive Interviewing
Cross-national, Cross-cultural and Multilingual Cognitive Interviewing
Wider Applications of Cognitive Interviewing
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