Cognitive Interviewing Practice

Reviews / Votes

A goldmine of good advice for any researcher planning to use cognitive interviewing to test survey questions or other materials. The authors' vast experience shines through, as do common sense and clarity of thought. Highly recommended. -- Peter Lynn Full of practical real life examples and 'top tip' bullet points, the book reveals the wide remit in which cognitive interviewing can be used. -- Pamela Campanelli ...This is a highly valuable book for practitioners - whether new to the method or old hands. It equally serves those who need to have their questionnaires tested to understand the method and assess to what extent, how and when its application can be useful. -- Dorothee Behr, cross-cultural survey methodologist at GESIS - Leibniz Institute for the Social Sciences, Germany This book is necessary for all scientists who develop or translate questionnaires and use the methods of survey and interview. The book presents thoroughly the problems related to item generation, formulation of questions and decision-making regarding the final form of the questionnaire before the main study. It gives detailed guidelines how to conduct the pilot study and to use in the best way its findings for the goals of the main study. These topics are often underestimated in the process of practical work in the area of psychological measurements. Psychologists, as well as sociologists and all scientists who develop and use questionnaires in their work could profit from the recommendations given in this book. -- Stanislava Yordanova Stoyanova