
Martin Cooper
Description
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In 1973, Martin Cooper invented the cell phone.
How?
- He started with a problem (the Chicago police needed an alternative to bulky 2-way radios)
- He synchronized the Magic Triangle (product, company, & category design)
- He executed a Lightning Strike (a publicized call to his competitor)
And he won the category.
In this "mini-book" you will learn:
- How Martin Cooper led the creation of the world's first cell phone at Motorola-and made the first publicized call on it.
- The Category Design frameworks Cooper used to invent the cell phone and dominate the new and different category.
- The steps Cooper and his team took to create a product and experience that solved the problem with immobile phones.
- The 3 major issues in healthcare, education, and energy that Cooper believes can be solved with efficient, accessible technology.
- Sage advice for Category Designers who dream to change the world with technology.
Short, sweet, and jam-packed with incredibly valuable insights, this Pirate Profile tells the story of a radically different engineer who used Category Design to achieve a technology breakthrough.
More details
Content
- Intro
- Meet The Pirates
- What Other Pirates Have To Say
- Introduction
- 1. Inventing A Radically Different Way To Communicate
- 2. Cooper Is An Engineer, Inventor, Entrepreneur, And Futurist
- 3. How Motorola Used Category Design Frameworks To Create The Cell Phone Category
- 4. 3 Major Problems That Can Be Solved With Effective Technology
- 5. Cooper's Sage Advice For Category Designers Who Dream Of Changing The World
- 6. Learn More About The Legendary Martin Cooper
- Subscribe To Category Pirates
System requirements
File format: ePUB
Copy protection: Adobe-DRM (Digital Rights Management)
System requirements:
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